Solution Code : 1AFGE
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Management should adopt policies that prepare the company in anticipation for various communication difficulties that may affect the business while in operation in another country. This includes acquisition of some knowledge and fluency on the local language so as to establish a good rapport with the host country. Management may also engage all the staff to be deployed to the subsidiary company to a seminar to enable them to learn and understand the customs of the host country to avoid conflict (Kozenkow, 2015).
On establishment of the business enterprise within a foreign nation, the locals hold various perceptions of the business that may become apparent depending on their relations with the business (Kozenkow, 2015). This includes holding the notion that a foreigner has invaded their space and taken over their way of life. Some members of the host nation also believe that the business will benefit directly from their incomes thus may shun away from making purchases within the business. Some members of the local community may also raise concerns as to whether the business enterprise is mindful of the surrounding environment in terms of waste disposing measures. The local community also perceives the business as failing to offer them employment opportunities since a large percentage of employees are expatriates.
In a bid to mitigate such concerns, management should implement a number of strategies aimed at creating a long term relationship between the organization and the local community. This includes engagement of local leaders in consultative meetings on the operations of the company within the area. Management should also participate in community activities such as cleaning up and offer to build amenities such as schools and dispensaries in the area. This would enhance the level of cooperation between the community and the company.
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