Consumer Behavior and its Importance

Consumer Behavior is thestudy of how individual customers make decisionson buying a product orwhat they need, desire, or want regarding a product. It is essential to understand consumer behavior so as to know that how customers will response to a new product or service launched in the market. There are three factors that affect consumer behavior like psychological factors, personal Factors, and social factors. The main objective of product marketing is to satisfy the consumer needs and wants. The study of Consumer Behavior helps in designing the best product or service to satisfy consumer demand. Availability of product is made easier and its price is determined. The best method of effective promotion to attract consumers is identified and factors influencing buying decision are determined.

Course Description of the Subject

  • Introduction to Consumer Behavior and Consumer Research
  • Marketing Segmentation and Positioning
  • Consumer Motivation
  • Consumer Personality
  • Consumer Perception
  • Consumer Attitude
  • Consumer Learning, Memory, and Involvement
  • Consumer Behavior and Marketing Communications
  • Cultural Influences on Consumer Behavior
  • Consumer Decision Making Process
  • Diffusion of Innovation
  • Organizational Buying Behavior

Career Titles for Students Pursuing Consumer Behavior Study

Skills required for students to apply for a job position in Consumer Behavior subject are analytical skills, logical thinking ability, creative skills, critical thinking, and communication skills. Students can opt for the following job positions:
  • Consumer Behavior Analyst
  • Consumer Psychologist
  • Senior Product Manager
  • Senior Management Consumer Behavior
  • Marketing Specialist

Looking for Quality Consumer Behaviour Assignment Help Online?

My Assignment Services is anonline assignment helpprovidercompany who has professionals and experts that provide writing assistance to students ofConsumer Behavior. The assignments written for students are of top quality and content is highly authentic. The assignments are always delivered on the given deadline and we assure the highest satisfaction for our clients.

Get It Done! Today

Applicable Time Zone is AEST [Sydney, NSW] (GMT+11)
Upload your assignment
  • 1,212,718Orders

  • 4.9/5Rating

  • 5,063Experts

Highlights

  • 21 Step Quality Check
  • 2000+ Ph.D Experts
  • Live Expert Sessions
  • Dedicated App
  • Earn while you Learn with us
  • Confidentiality Agreement
  • Money Back Guarantee
  • Customer Feedback

Just Pay for your Assignment

  • Turnitin Report

    $10.00
  • Proofreading and Editing

    $9.00Per Page
  • Consultation with Expert

    $35.00Per Hour
  • Live Session 1-on-1

    $40.00Per 30 min.
  • Quality Check

    $25.00
  • Total

    Free
  • Let's Start

Get
500 Words Free
on your assignment today

Order Now

Request Callback

Tap to ChatGet instant assignment help

Get 500 Words FREE