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Marketing Management – A Need for Business Growth

Marketing is a process by which a product or service is promoted to the potential customers. Business firms create marketing programs and strategies to achieve their business goals and objectives. The process of management of these marketing programs is called marketing management. It includes everything from planning to executing and monitoring marketing programs. Marketing management has gained importance in both business and commercial enterprise. It helps in introducing and promoting new products in the market, fostering the production of existing products, lowering cost of sales and supply, creating brand value, building customer relations, and facilitating export market.

Prevalent Study Areas under Marketing Management

Marketing management emphasis on delivering the right product to the right market. Broadly, some of the significant areas of study under marketing management are as follows:
  • Consumer Behavior
  • Marketing Mix
  • Market Segmentation and Targeting
  • Marketing Strategy and Plan
  • Product and Brand Management
  • Marketing Communication
From big enterprises to small businesses to non-profit entities, all kind of business firms relies on marketing management to accomplish their business marketing objectives. Marketing management scholars can opt for any of the career path in marketing, namely, marketing manager, brand manager, market research analyst, sales manager, media planner, category manager, advertising manager, public relation manager, and much more.

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