Abstract

The microservices architecture is a modern software architecture that is a set of independent, loosely coupled services that work together to provide a specific business function or capabilities. The architecture enables the organization to deploy services independently and develop services in a fast and easy way. This is a good way to get to the cloud faster and develop in a non-monolithic way. This research paper explores the various issues documented in the literature concerning MSA, while also delving into its potential to drive innovation and facilitate augmented reality experiences. Through a comprehensive analysis of research articles and industry case studies, this paper aims to present a holistic view of MSA's challenges and opportunities. the microservices architecture is a modern software architecture that is a set of independent, loosely coupled services that work together to provide a specific business function or capabilities. The architecture enables the organization to deploy services independently and develop services in a fast and easy way. This is a good way to get to the cloud faster and develop in a non-monolithic way. This research paper explores the diverse troubles documented within the literature concerning MSA, whilst additionally delving into its ability to drive innovation and facilitate augmented fact studies. Through a complete analysis of studies articles and industry case studies, this paper pursuits to give a holistic view of MSA's challenges and opportunities. The paper is organized as follows: The following section contains an introduction to the microservices architecture. The third section describes the challenges of the microservices architecture. the fourth section presents the industrial applications of microservices. The fifth section describes the conclusion.

Introduction

According to Cerny et al. (2022), Microservice architecture is an architecture which is a way of defining and implementing applications as a suite of independently deployable modules. The microservice architecture is considered as one of the biggest steps taken by the IT industry. As per the report published by the Gartner group in the year 2016, by the year 2020, more than 75% of the big enterprises will be using microservice architecture as their development approach. Microservice architectures are split along business domain boundaries, organized around capabilities such as logistics, billing, etc. This increases independence and understanding across the organization: different teams are able to utilize a specific product and then own and maintain it for its lifetime.

When we talk about microservice architecture, it mainly talks about different software components where each component is independently and fully deployable services which can deploy independently from one another. When one part of service breaks it may have some affect on the other services. But here all services are fully independent from each other. It means that whenever one part of the service breaks, it will not affect the other services. It works similar to any other independent services.

As demonstrated by Cerny et al. (2022), the architecture of microservice consists of the following components:

1. Microservices
2. Service discovery
3. Orchestration platform
4. Monitoring and alerting
5. API gateways
6. Messaging platforms
7. Build and release automation
8. Load balancing
9. Service meshes

The Microservice architecture allows the components to have less dependencies on each other. This allows the developers to do changes more frequently without affecting other services.

The Challenges of Microservices Architecture

In the point of view of the Waseem et al. (2021), the Microservices architectures offer several benefits which includes scalability, flexibility, and progressed development pace. However, in addition they include their very own set of demanding situations that agencies need to address:

Complexity:

Microservices can lead to complexity if now not well designed and applied. This is due to the fact each microservice calls for its personal set of APIs, configuration, and deployment strategies.

Latency:

Latency is another assignment that can stand up from microservices. This is because there are multiple factors of contact between the offerings, which could result in delays in conversation and response instances.

Monitoring and management:

The sheer number of microservices can make it difficult to manage and screen them effectively. This is because it may be difficult to song all of the offerings and their corresponding statistics.

Data management:

Data control can be hard in microservices due to the fact there are more than one factors of contact between the offerings, which can lead to data duplication and inconsistency.

Higher technical debt:

Microservices can cause higher technical debt because of the want for a couple of verbal exchange protocols, more than one deployment approaches, and the need to hold a couple of versions of code.

The Industrial Applications of Microservices

In consonance with Zhou et al. (2021), Microservices have received substantial traction in the software development industry due to their ability to beautify scalability, flexibility, and maintainability of programs. While they may be more normally related to internet and cell application development, additionally they discover precious packages in numerous business sectors.

Here are a few business programs of microservices:

Manufacturing and Industrial Automation: 

Manufacturing and industrial automation industries are increasingly more adopting microservices to decorate the flexibility and scalability in their systems. By breaking down complicated structures into smaller, modular units, microservices can be deployed and upgraded independently, making it less difficult to meet converting enterprise necessities and adapt to new technologies. Additionally, microservices may be incorporated with various sensors and records assets to permit actual-time monitoring and analysis of equipment and approaches (Zhou et al., 2021).

Energy and Utilities:

Energy and utilities industries rely on complicated structures that regularly require huge investments to beautify their resilience, flexibility, and flexibility. By the use of microservices, these industries can smash down their complicated systems into smaller, modular gadgets, making it less difficult to beautify the scalability and resilience in their systems (Zhou et al., 2021). Additionally, microservices can be used to allow real-time tracking and evaluation of the strength grid, providing treasured insights that can assist optimize resource enhance strength performance.

Transportation and Logistics:

Transportation and logistics industries frequently require complex systems which could take care of a big extent of data and methods. By using microservices, these industries can damage down their complicated structures into smaller, modular gadgets, making it simpler to beautify the scalability and resilience of their systems. Additionally, microservices can be used to permit actual-time tracking and evaluation of supply chain operations, presenting precious insights which can help optimize resource allocation and improve shipping times (Bogner et al., 2019).

Insurance and Finance:

Insurance and finance industries often depend upon complicated structures that require big investments to beautify their resilience, flexibility, and adaptability. As demonstrated by Bogner et al. (2019), by the usage of microservices, those industries can destroy down their complicated structures into smaller, modular devices, making it less complicated to enhance the scalability and resilience of their systems. Additionally, microservices may be used to permit actual-time monitoring and evaluation of monetary transactions, offering treasured insights which could help perceive ability dangers and possibilities.

Healthcare and Life Sciences:

Healthcare and existence sciences industries depend on complicated structures that often require big investments to beautify their resilience, flexibility, and adaptability. By using microservices, these industries can damage down their complicated systems into smaller, modular devices, making it simpler to decorate the scalability and resilience of their systems. Additionally, microservices may be used to permit real-time tracking and analysis of patient facts, supplying treasured insights which could help enhance diagnosis and treatment outcomes (Bogner et al., 2019).

E-trade and Retail:

E-commerce and retail industries frequently depend on complex systems that require huge investments to decorate their resilience, flexibility, and flexibility. By the usage of microservices, these industries can spoil down their complex structures into smaller, modular devices, making it less difficult to beautify the scalability and resilience in their systems. Additionally, microservices may be used to permit real-time tracking and analysis of client facts, presenting treasured insights that may help optimize useful resource allocation and enhance consumer revel in (de Almeida et al., 2022).

Leveraging Microservices for Innovation

Leveraging microservices for innovation can certainly allow businesses to create novel services, procedures, and disruptive commercial enterprise models. Microservices architecture is a software improvement technique in which a utility is broken down into loosely coupled, independently deployable, and scalable offerings (Ramdani et al., 2019). Each carrier makes a speciality of a specific enterprise functionality and communicates with different offerings thru APIs, allowing for flexibility, agility, and innovation.

I. Microservices can contribute to the advent of novel services, tactics, and disruptive enterprise fashions:

Novel Services:

Microservices allow groups to increase new services quickly and effortlessly. By breaking an application down into smaller, attainable offerings, agencies can effortlessly test with new features, APIs, and commercial enterprise fashions (Bogner et al., 2019). This lets in for rapid prototyping and new release, main to the improvement of latest and progressive offerings.

Novel Processes:

Microservices additionally permit agencies to introduce new and improved processes. By leveraging APIs, microservices allow distinctive departments inside an employer to work together to streamline tactics and enhance to customer by Bogner et al., (2019). This can lead to higher collaboration, faster reaction times, and stepped forward nice of provider.

Novel Business Models:

Finally, microservices allow businesses to explore new and disruptive business fashions (Bogner et al., 2019). By breaking down a utility into unbiased services, corporations can quickly launch new services and products and adopt innovative enterprise models. This lets in for agility and flexibility, that may lead to the improvement of new and disruptive business models.

Novel services, tactics, and disruptive business fashions:

Microservices can enable businesses to quickly broaden new offerings, improve present processes, and explore new and disruptive enterprise models. This can lead to better collaboration, quicker reaction instances, and advanced great of carrier, as well as the advent of recent and modern products and services (de Almeida et al., 2022).

II. Disruptive Business Models:

Ecosystem Development: it's miles Ecosystem Development: it's miles crucial to note that microservices can assist permit the improvement of greater state-of-the-art, strong, and green ecosystems. This is because of the fact that microservices allow for the breaking down of programs into smaller, impartial services that may be without problems integrated with each other (Waseem et al., 2020). This can lead to better collaboration and increased flexibility, in addition to the improvement of latest and innovative enterprise models.

Ecosystem Development:

Microservices can assist agencies develop more sophisticated, robust, and efficient ecosystems by means of breaking a software down into smaller, independently deployable, and scalable offerings. By leveraging APIs, companies can easily combine one-of-a-kind offerings and departments inside a company, main to higher collaboration, elevated flexibility, and progressed excellent of carrier.

According to models Waseem et al. (2020), beyond the blessings indexed above, leveraging microservices structure also can help groups control complexity and deliver at the guarantees of Digital Transformation. Microservices allow for the breaking down of packages into smaller, unbiased services that may be without problems included with each other. This can lead to better collaboration, elevated flexibility, and improved fine of service. Microservices structure additionally lets in for greater resilient and scalable programs, permitting agencies to better manipulate complexity and deliver on the promises of Digital Transformation (Ramdani et al., 2019).

III. Augmented Reality

According to Wedel et al. (2022), the Augmented Reality reflecting the situation where superimposing images and data on real objects allowing people to be better informed and educated about the surrounding world with their senses. The technology works by projecting or overlaying graphics, images, video and other information onto a user’s view of the physical world, bringing that digital data into the real world with the use of specialized software, hardware and sensors. Augmented reality technology has become increasingly advanced in recent years, allowing users to experience digital experiences that seem real in the physical world. Augmented reality can help companies improve communication and engagement, as well as provide an interactive and immersive experience. For example, users can learn more about a product by scanning it with their mobile device. Companies are using augmented reality in numerous ways. This technology is being used to develop mobile applications and games. These applications are allowing people to use their smartphone cameras to interact with virtual objects in the physical world. For example, one app called Pokemon Go allows players to catch virtual creatures while walking in the real world (Wedel et al., 2022).

In the context of reflecting a situation where AR is used to superimpose images and data on real objects to better inform people, consider the following scenarios:

Navigation and Wayfinding: AR can provide real-time navigation guidance by overlaying digital information, such as maps, directional arrows, or markers, onto the real world. This allows users to see where they are going and avoid getting lost (Dong et al., 2021).

Medical Training: As demonstrated by Dhar et al. (2021), AR can provide real-time visualization and training in medical procedures by overlaying digital information, such as medical images, simulations, or data, onto the real world. This allows medical professionals to practice and learn complex procedures in a safe and controlled environment.

Product Demonstrations and Displays: In accordance with Herson & King (2021), AR can provide interactive and immersive product demonstrations and displays by superimposing digital information, such as product information, videos, or data, onto real-world objects. This allows users to better understand and interact with products before making a purchase.

Figure 5 Augmented Reality in Product Demonstrates and Displays (Herson & King 2021).

Entertainment and Gaming: Conforming to Chen et al. (2021), AR has been used extensively in entertainment and gaming, providing virtual experiences that blur the line between the real and virtual worlds. For example, gamers can use AR to interact with virtual characters and objects in a real-world setting. augmented reality technology is making it possible to bring the digital world into the real world, providing new ways to enhance communication, education, training, medical training, product demonstrations, entertainment and gaming. AR technology is increasingly being used to improve communication and engagement, and it provides an interactive and immersive experience.

Conclusion

The Microservices Architecture (MSA) offers a promising avenue for addressing complex challenges in modern computing. While issues like scalability, intercommunication, and data consistency persist, MSA's potential to drive innovation through novel services and disruptive business models cannot be understated. Furthermore, the integration of augmented reality into MSA opens doors for enhanced information sharing and decision-making. Industry case studies of Amazon, Uber, and Netflix exemplify the tangible benefits of MSA in diverse sectors. As technology evolves, MSA's role in reshaping business processes and fostering innovation remains pivotal. By navigating challenges and harnessing its capabilities, organizations can unlock new horizons of efficiency and creativity in the dynamic landscape of commercial computing.

References

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2. Bogner, J., Fritzsch, J., Wagner, S., & Zimmermann, A. (2019, March). Microservices in industry: insights into technologies, characteristics, and software quality. In 2019 IEEE international conference on software architecture companion (ICSA-C)(pp. 187-195). IEEE. DOI: 1109/ICSA-C.2019.00041

3. Cerny, T., Abdelfattah, A. S., Bushong, V., Al Maruf, A., & Taibi, D. (2022, August). Microservice architecture reconstruction and visualization techniques: A review. In 2022 IEEE International Conference on Service-Oriented System Engineering (SOSE)(pp. 39-48). IEEE. DOI: 1109/SOSE55356.2022.00011
4. Chen, Y., Wang, Q., Chen, H., Song, X., Tang, H., & Tian, M. (2019, June). An overview of augmented reality technology. In Journal of Physics: Conference Series(Vol. 1237, No. 2, p. 022082). IOP Publishing. DOI1088/1742-6596/1237/2/022082
5. de Almeida, M. G., & Canedo, E. D. (2022). Authentication and authorization in microservices architecture: A systematic literature review. Applied Sciences, 12(6), 3023. https://doi.org/10.3390/app12063023
6. Dong, W., Wu, Y., Qin, T., Bian, X., Zhao, Y., He, Y., ... & Yu, C. (2021). What is the difference between augmented reality and 2D navigation electronic maps in pedestrian wayfinding?. Cartography and Geographic Information Science, 48(3), 225-240. https://doi.org/10.1080/15230406.2021.1871646
7. Dhar, P., Rocks, T., Samarasinghe, R. M., Stephenson, G., & Smith, C. (2021). Augmented reality in medical education: students’ experiences and learning outcomes. Medical education online, 26(1), 1953953. https://doi.org/10.1080/10872981.2021.1953953
8. Herson, M., & King, K. (2021). Remote Innovations on the Cloud. SMPTE Motion Imaging Journal, 130(8), 98-100. DOI: 5594/JMI.2021.3095058
9. Ramdani, B., Binsaif, A., & Boukrami, E. (2019). Business model innovation: a review and research agenda. New England Journal of Entrepreneurship, 22(2), 89-108. https://doi.org/10.1108/NEJE-06-2019-0030
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I. Introduction

According to Zheng (2021). Agile Requirements Analysis & Management Report: Enhancing DoorDash Australia Platform The food delivery industry has undergone remarkable growth with the rise of technological platforms connecting consumers with local businesses. DoorDash, a prominent player in the industry, is growing at a tremendous pace. DoorDash Australia Platform implemented the use of requirements analysis to better engage with customers and deliver a more robust and efficient system that provides an end-to-end solution. however, challenges such as order fulfilment issues, app outages, and discrepancies in customer and driver experiences have emerged. This paper proposes key recommendations to overcome these issues and enhance the DoorDash Australia Platform customer experience. Key Recommendations: Customer Feedback and Data Management, Achieving Order Fulfilment Success, Addressing Customer Experience Issues, Improving App Development Success, Enhancing Operational Efficiency, Improving Delivery Time (Zheng 2021).

II. Reflecting the Case Study

As demonstrated by Dalal et al. (2023), the Covid-19 pandemics sparked a food delivery boom. As governments worldwide imposed movement restrictions to limit the spread of Covid-19, businesses were forced to adopt eCommerce platforms to serve their customers in-home. Consequently, the food delivery industry rapidly expanded. Since 2018, DoorDash has been delivering customers with an on-demand restaurant meal delivery app. While DoorDash has been successful, it's important to address any concerns that may arise. If there are specific concerns you'd like to discuss regarding the platform, feel free to share, and I'll do my best to provide further information or assistance. DoorDash Australia has been one of DoorDash's most successful ventures, with more than 130k consumers utilizing the service daily (Orr et al., 2023).

Product

DoorDash began as a food delivery service so customers could receive orders from local restaurants, without having to leave their homes. While that’s still a major factor of their product line, it has since evolved to include other items (Coleman et al., 2021).

DoorDash introduced DoubleDash in 2021, which allows customers to order all the essentials from one place and have them delivered by local restaurants and businesses in their areas (Coleman & Carrillo 2021).

- groceries and alcohol

- home essentials

- personal care items

DoorDash has seen success in both the restaurant delivery and the essentials delivery categories. The company also offers specialty and local restaurant delivery.

Profitability:

• DoorDash is profitable in terms of its restaurant delivery.
• It has not turned a profit yet on its essential’s delivery, however.

Scalability:

• DoorDash’s business model is local restaurant delivery. That means it will be difficult for the company to scale outside of its core location of San Francisco, California.

Reliability:

• DoorDash is a reliable delivery business with a successful business model. The business has grown in popularity and has become trusted in its niche industry of food delivery.

DoorDash is constantly working on improving its services and introducing new features to enhance the overall experience for its users. One upcoming addition on DoorDash's roadmap is the "DashPass Plus" subscription. This subscription will provide DashPass members with even more benefits and perks, such as exclusive discounts on orders, priority support for any issues or inquiries, and faster delivery times to ensure a seamless and convenient experience. While specific timelines for the release of DashPass Plus have not been disclosed yet, DoorDash is committed to keeping its users informed about any updates and announcements regarding this exciting new feature. (Coleman & Carrillo 2021).

Recently, the Australian platform recorded an increase in orders from 20% to 30%. However, various concerns are becoming prevalent in the platform. They are:

Market Research and Analysis

The Australian food delivery industry is fiercely competitive, with UberEats, DoorDash, and Menulog dominating the market share. With the growing demand, new entrants are joining the fray, including Deliveroo, Mr D Food, GoFood, and Wolt. Consequently, the Australian industry is highly competitive, creating complexities for DoorDash's growth strategies. The company's success hinges on its capacity to effectively manage operations and customer feedback to ensure quality service delivery (Feix & Feix 2021).

Market Research and Analysis Conducting Market Research Before executing operations, DoorDash's success depends on market analysis to determine market trends and competitor strategies. The company must research customer preferences and conduct competitor analyses to understand the market dynamics. (Feix & Feix 2021). By Conducting Research Before executing operations, DoorDash's success depends on market analysis to determine market trends and competitor strategies. The company must research customer preferences and conduct competitor analyses to understand the market dynamics. Conducting Market Research Before executing operations.

Technology Trends and Innovations

The integration of technology is pivotal for DoorDash's success. As demonstrated by (Ilsøe & Söderqvist 2022), Artificial Intelligence (AI) presents opportunities to revolutionize the food delivery experience by optimizing order prediction, delivery routes, and addressing app outages promptly in addition, the adoption of technologies such as geolocation, augmented reality (AR), and blockchain in the food delivery industry provides numerous benefits for customers and businesses. Furthermore, as the industry expands, more innovative technologies such as IoT, voice-activated ordering systems, and drones will enhance customers' ordering and delivery experiences (Ilsøe & Söderqvist 2022).

Customer and Driver Experience Enhancement

Customer and Driver Experience Enhancement In-depth analysis of customer and driver experiences will uncover pain points and challenges. Feedback from users and an examination of app usage patterns will guide the formulation of solutions. Prioritizing customers involves streamlining the ordering process, ensuring order accuracy, and providing real-time issue resolution. As demonstrated by Forsyth (2020), for Dashers, optimizing app functionality, addressing mapping issues, and providing comprehensive training are imperative. To achieve optimum operational efficiency, several improvements are necessary. Proper time management, optimizing order fulfillment, and addressing driver experience issues are essential. Additionally, efficient app performance, including smooth navigation and a user-friendly interface, will enhance the platform's attractiveness to customers. DoorDash Australia has established an operational excellence program to streamline the organization's performance (Forsyth 2020).

Strategies for Improvement

Drawing from market research, technology trends, and experience analysis, several strategies are recommended to enhance the DoorDash platform:

1. Order Management and Data Management: Engage Customers by Gathering Feedback and

Utilizing Data Effectively. DoorDash must adopt the 2022 Customer Feedback & Data Management 2022 Report (Niesche 2022). This report helps customers understand data collection, storage, and management to improve their experiences. In the future, companies will be tasked with gathering and analyzing data to enhance customer experience. Effective data management involves understanding the customer's journey, which drives personalization and a superior customer experience. DoorDash must embrace customer-driven strategy to improve its delivery process and offer customer experience improvements (Niesche 2022).

2. Marketing and Promotions and Campaigns: Utilize Campaigns to Diversify Revenue and Increase

Engagement with Customers to enhance the DoorDash platform, marketers must implement cross-channel campaigns to drive customer engagement, generate revenue, and establish competitive market positions. However, marketers must identify key KPIs to track the success of campaigns and optimize marketing spending. Also, the adoption of campaigns, influencer marketing, and social media analytics will enhance the DoorDash platform (Ahuja et al., 2021).

3. Analytics and Data Visualization: Utilize Data Visualization to Provide a Reliable Customer

Experience DoorDash should adopt a data visualization tool to gain insights and create dashboards that allow users to customize their interface according to their preferences. Effective data visualization helps customers access the app more efficiently and enhance the platform's usability. Enabling users to share their feedback through the app's website will foster customer engagement and help inform business decisions (Ahuja et al., 2021) Additionally, real-time analytics is critical for improving the DoorDash platform's operational efficiency and addressing app outages.

4. Business Innovations: Optimize Business Processes to Enhance Customer Experience

AI-Driven Optimization: To improve customer and driver experience, DoorDash must adopt a robust AI-driven optimization strategy. The business must collect data, including order volume, delivery time, and customer feedback, and utilize the information to automate the order fulfillment process. Using data analytics, the company can analyze customer behaviour and track app usage patterns, offering a superior experience. Additionally, DoorDash should analyze the driver experience to understand navigation and mapping issues and improve route optimization. Consequently, optimizing the business process to eliminate order issues will enhance customer experience (Ahuja et al., 2021)

5. Data-Driven Optimization: To enhance the customer experience, DoorDash can incorporate data

driven optimization into its operations. By collecting and analyzing user data, DoorDash can gain valuable insights into customer behavior. This information can be used to improve the platform's operational efficiency. One way to achieve this is by leveraging AI tools. These tools can automate various processes, such as driver management, delivery optimization, and app performance. By utilizing AI algorithms, DoorDash can make data-driven decisions to streamline operations and provide a smoother experience for customers (Niesche 2022).

For example, by analyzing customer behavior patterns, DoorDash can optimize delivery routes, reducing delivery times and increasing efficiency. AI tools can also help in managing driver assignments, ensuring that orders are assigned to the most suitable drivers based on factors like proximity and availability.

Streamlined Ordering Process: improving Ordering Process Enhancement Conducting in-depth analysis of customer and driver experiences will uncover pain points and challenges. Feedback from users and an examination of app usage patterns will guide the formulation of solutions. Prioritizing customers involves streamlining the ordering process, ensuring order accuracy, and providing real-time issue resolution. For Dashers, optimizing app functionality, addressing mapping issues, and providing comprehensive training are imperative. To achieve optimum operational efficiency, several improvements are necessary. Proper time management, optimizing order fulfilment, and addressing driver experience issues are essential. Additionally, efficient app performance, including smooth navigation and a user-friendly interface, will enhance the platform's attractiveness to customers. DoorDash Australia has established an operational excellence program to streamline the organization's performance (Niesche 2022).

6. Dasher Training and Support: Implementing Training and Support for Dashers Training and

support is critical to ensure proper performance and address delivery issues. DoorDash must identify the causes of app outages, including poor mapping, navigation, and the lack of training. To provide customer support, the platform must integrate an effective feedback mechanism (Vanderlee et al., 2021). DoorDash should implement a robust support system to enhance customer service, including an online portal for complaints and a call centre. Further, dashers must be given sufficient training to ensure the proper use of the app.

Real-time Issue Resolution: Implementing Real-time Issue Resolution to Enhance the DoorDash Platform to streamline the platform's customer experience, real-time issue resolution must be incorporated. To address outages, the business must engage with customers and identify the causes of app performance issues. In addition, real-time issue resolution will enable the company to address app outages, ensuring customers' data privacy. Furthermore, the company should offer support through its customer support portal, as customers must report any concerns promptly to enhance the platform's functionality (Baber 2023).

III. The Product Backlog including Epics and User stories

IV. Conclusion

This Agile Requirements Analysis & Management Report provides a comprehensive strategy to enhance DoorDash's platform performance and customer satisfaction in the Australian food delivery market. By addressing existing challenges, leveraging cutting-edge technologies, and prioritizing customer and driver experiences, DoorDash can solidify its competitive position and deliver a "neighbourhood of good" with every order. The report suggests several key strategies to achieve these goals. Firstly, DoorDash should focus on improving order fulfilment to ensure that customers receive their orders promptly and accurately. This can be achieved through enhanced coordination between restaurants, delivery drivers, and the DoorDash platform. By streamlining the order process and implementing efficient logistics management, DoorDash can minimize delays and errors, resulting in a better customer experience. And also, the report highlights the importance of user-friendly and intuitive ordering systems. DoorDash should invest in user interface enhancements and provide clear instructions to guide customers through the ordering process. By making it easy for customers to navigate the app or website and customize their orders, DoorDash can enhance customer satisfaction and encourage repeat business. Additionally, the report emphasizes the significance of driver satisfaction and retention. DoorDash should prioritize the well-being and fair treatment of its delivery drivers by offering competitive compensation, flexible working arrangements, and opportunities for career growth. By fostering a positive working environment, DoorDash can attract and retain reliable and motivated drivers, ensuring timely and efficient deliveries. Also report underscores the importance of effective communication and feedback mechanisms. DoorDash should establish channels for customers to provide feedback, report issues, and seek assistance.

V. References

• Zheng, P. (2021).An evaluation of the investment of the delivery industry in America a specific example for DoorDash.
• Dalal, S., Chiem, N., Karbassi, N., Liu, Y., & Monroy-Hernández, A. (2023, April). Understanding Human Intervention in the Platform Economy: A case study of an indie food delivery service. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems(pp. 1-16).
• Orr, W., Henne, K., Lee, A., Harb, J. I., & Alphonso, F. C. (2023). Necrocapitalism in the Gig Economy: The Case of Platform Food Couriers in Australia. Antipode, 55(1), 200-221.

https://doi.org/10.1111/anti.12877

• Coleman, J. A., & Carrillo, N. (2021). Pandemic Food Delivery: Plummet or Prosper?. UF Journal of Undergraduate Research, 23. DOI:

https://doi.org/10.32473/ufjur.v23i.128732

• Vanderlee, L., Gaucher-Holm, A., Lê-Brassard, M., & Vaillancourt, C. (2023). Availability of calorie information on online food delivery service platforms among major chain restaurants in Canadian provinces with different calorie labelling policies. Canadian Journal of Public Health, 1-9. https://doi.org/10.17269/s41997-023-00788-z
• Baber, A. (2023). Labour Market Engineers: Reconceptualising Labour Market Intermediaries with the Rise of the Gig Economy in the United States. Work, Employment and Society, 09500170221150087. https://doi.org/10.1177/09500170221150087
• Ahuja, K., Chandra, V., Lord, V., & Peens, C. (2021). Ordering in: The rapid evolution of food delivery. McKinsey & Company, 22.
• Niesche, C. (2022). Handling the headwinds. Company Director, 38(7), 44-46.
• Forsyth, A. (2020). Collectivising the gig economy in Australia. International Union Rights, 27(3), 18-28.
• Ilsøe, A., & Söderqvist, C. F. (2022). Will there be a Nordic model in the platform economy? Evasive and integrative platform strategies in Denmark and Sweden. Regulation & Governance. https://doi.org/10.1111/rego.12465
• Feix, T., & Feix, T. (2021). Ride-Hailing: Is Sharing the New Owning?. Valuing Digital Business Designs and Platforms: An Integrated Strategic and Financial Valuation Framework, 115-171. https://doi.org/10.1007/978             

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