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Question: Demonstrate important concepts, processes and models in this subject to new product development

This assignment is related to ”Report Writing” and experts atGrade Saviourssuccessfully delivered HD quality work within the given deadline.

Report Writing Assignment

For Assessment 3, the written and oral assignment, students will apply skills and knowledge to undertake a new product development process. In this assessment, students are required to complete Opportunity Identification and Selection and submit a skeleton outline of the remaining four stages in this process. The opportunity identified must be in an area that meets the criteria of a ‘new product’ as defined during Session 1.1. It may be an improvement on a product which is available in the market but you will have to support with reasons why this is a new opportunity. Theoretical concepts, processes and models as presented during lectures and tutorials should be used and applied. In the written overview you should:
  • Opportunity Identification and Selection: Identify the opportunity parameters through development of a Product Innovation Charter (PIC). This should including
  1. Background
  2. Focus - technology and market
  3. Goals/Objectives
  4. Guidelines – degree of innovation and timing
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Solution:Report on New Product Development

Abstract This paper highlights the stages involved in the process of Opportunity Identification and Selection. It lays emphasis on the available opportunities in the market that are yet to be tapped to their full capability. The paper will achieve this with the help of theoretical concepts, models as well as processes. Moreover, it sheds more light on the product’s background, the type of technology employed for its use and the target market. Also, this paper submits the degree of innovation put in place and the timing of the product with regard to the current state of the market. The above is with regard to Product Innovation Charter (Crawford, 1984). The same school of thought is shared with Boons & Ludeke-Freund, 2013. Background These cars can be traced back after the end of the World War where people were counting loses and recapping on the events of the day. There was need to make ex-servicemen who had lost their limbs to the War mobile. The olive leaf was to be extended to the disabled. The first accessible motor car was invented and manufactured in 1946 in the United Kingdom by engineer Bert Greeves for his cousin who was paralyzed. However, this innovation was later adopted by many other countries and companies for their people. The UK Ministry of Health adopted this technology and supplied and repaired the tricycles free of charge for the eligible (BBC News, 2013). Moreover, there has been a bit of technological advancements in this field yet there are still loopholes to be filled. Focus- technology and market Emphasis is on cars for the handicapped. It is a field that is yet to be tapped and requires a lot of research to fully understand what is required to meet this rising demand. The technology to be employed is fitting the cars with control systems embracing the latest technologies in information technology (IT), design and usability but still affordable to majority of the handicapped. The target market is handicapped people. Goals/ Objectives
  • Build a car for the handicapped meeting the needs of the users with regard to technology
  • Provide handicap cars for the masses at an affordable price
  • Analyze the findings of the feedback from the handicapped
Guidelines There are guidelines set so as to see through this new product in the market. The new product is to be made using the best designs with the latest technologies incorporated and as per the user requests and consultations with experts in their respective fields of study. The timing should be such that, it is released on the verge or on the eve of celebrating World Day for the Handicapped. The launch, also, will be done after the product being given extensive marketing as this highly influences the impact a new product will have in the market.
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