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Introduction

This report is aimed at providing a comprehensive analysis of a selected company, covering key aspects such as the profile of the company, its industry, and the outlook of the sector, what the company does, its key divisions, and how they contribute to profitability. Additionally, the report discusses the company's position in the industry, its key drivers of value, and the most important strategic focus of the company. The selected company for this report is Apple Inc.

Background and Setting of the Company

Apple Inc. is a multinational technology company that was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company designs, develops, and sells consumer electronics, computer software, and online services. Apple's headquarters is in Cupertino, California, and the company has over 510 retail stores in 25 countries. Apple has a global workforce of over 147,000 employees, making it one of the largest technology companies in the world.

1.1 Profile of the Company

Apple Inc. is a technology company that is best known for its iconic iPhone, iPad, and MacBook products. The company's product line also includes Mac desktop and laptop computers, Apple Watch, iPods, and Apple TV. Apple's business model centers around designing and developing innovative and high-quality hardware and software products. The company has a strong brand reputation and is known for its premium products that are often sold at a premium price point.

1.2 Evaluation of the Industry and Sector

Apple Inc. operates in the technology industry, which is characterized by rapid innovation, constant change, and intense competition. The technology industry is highly dynamic, and companies must continually innovate to stay ahead of the curve. Apple operates in several segments, including hardware products, software services, and online services.

The technology industry has experienced strong growth over the past decade, driven by increasing global adoption of mobile and internet-based technologies. Business confidence levels in the technology industry are generally high, given the industry's track record of innovation and growth. The outlook for the technology industry is positive, with continued innovation and increasing adoption of emerging technologies like artificial intelligence, cloud computing, and the Internet of Things (IoT) expected to drive growth.

1.3 Company's Products and Key Divisions

Apple Inc.'s primary products are its hardware devices, including the iPhone, iPad, MacBook, and Apple Watch. The company's software services include the macOS and iOS operating systems, as well as popular apps such as iTunes, Apple Music, and Apple TV+. Apple's online services include the App Store, iCloud, and Apple Pay.

Apple's key divisions are its iPhone, Mac, iPad, and wearables (including Apple Watch and AirPods). The iPhone segment is the largest revenue generator for Apple, accounting for over 50% of the company's revenue in 2020. The Mac segment is the second-largest revenue generator, accounting for approximately 10% of the company's revenue. The iPad segment accounts for around 8% of the company's revenue, and the wearables segment accounts for approximately 10% of the company's revenue.

1.4 Company's Position in the Industry

Apple Inc. is one of the largest technology companies in the world, with a market capitalization of over $2 trillion as of April 2023. The company is also one of the most valuable brands in the world, ranked as the second most valuable brand globally in 2022 by Forbes. Apple has a significant market share in several segments, including smartphones, tablets, and wearables.

Apple's financial performance has been consistently strong over the past decade, with the company's total revenue increasing from $65.2 billion in 2010 to $365.8 billion in 2020. The company's net income has also increased.

1.5 Key Drivers of Apple's Value

The key drivers of Apple's value include its strong brand reputation, innovation and design capabilities, and its ability to generate significant revenue and profit margins from its hardware products. Apple's brand reputation is a critical factor in driving demand for its products and maintaining customer loyalty. The company's products are widely recognized for their design excellence, user experience, and quality.

Apple's innovation and design capabilities have been a key driver of its value, with the company's products setting new standards for design and functionality. The company invests heavily in research and development to develop new products and features, and its product launches are highly anticipated events.

Finally, Apple's ability to generate significant revenue and profit margins from its hardware products has been a key driver of its value. The company's products are sold at a premium price point, with strong demand allowing the company to maintain high margins.

1.6 Most Important Strategic Focus of Apple

Apple's most important strategic focus is on innovation and product development. The company has a strong track record of developing innovative and industry-leading products, and this focus on innovation is critical to the company's success. Apple invests heavily in research and development, and the company's product launches are highly anticipated events.

Apple's focus on innovation and product development is supported by several factors. Firstly, the technology industry is highly competitive, with competitors constantly striving to develop new and innovative products. Apple's ability to develop innovative products is a critical factor in maintaining its competitive edge.

Secondly, Apple's success is closely tied to the success of its hardware products. While the company has been successful in diversifying into software and services, its hardware products remain the primary revenue generator for the company. As such, the company's focus on innovation and product development is critical to maintaining its revenue growth.

Finally, Apple's strong brand reputation is closely tied to its ability to develop innovative products. The company's reputation for innovation and design excellence is a critical factor in driving demand for its products and maintaining customer loyalty.

In conclusion, Apple Inc. is a highly successful technology company with a strong brand reputation and a track record of developing innovative and industry-leading products. The company's focus on innovation and product development is critical to its success, and this strategic focus is supported by several factors, including the highly competitive nature of the technology industry, the importance of hardware products to the company's revenue, and its strong brand reputation.

Capital Structure and Cost of Capital

The WACC is the weighted average cost of capital, which represents the minimum return that a company must earn on its investments to satisfy its investors' expectations. The WACC is calculated as the weighted average of the cost of equity and the after-tax cost of debt.

The unlevered WACC is the cost of capital for a company that has no debt financing, while the levered WACC takes into account the cost of equity and the cost of debt after accounting for the effects of debt financing.

To calculate the cost of equity, the Capital Asset Pricing Model (CAPM) is commonly used. The CAPM formula is as follows:

Cost of Equity = Risk-free rate + Beta x (Market risk premium)

The risk-free rate represents the return on an investment with zero risks, such as a government bond. The beta represents the systematic risk of the company's stock, which measures how much the company's stock price moves relative to the overall market. The market risk premium represents the additional return that investors require for taking on market risk.

To calculate the after-tax cost of debt, the following formula is commonly used:

After-tax cost of debt = Pre-tax cost of debt x (1 - Tax rate)

The pre-tax cost of debt represents the interest rate paid on the company's debt. The tax rate represents the percentage of interest expense that the company can deduct from its taxable income.

Once the cost of equity and after-tax cost of debt have been calculated, the unlevered WACC can be calculated as follows:

Unlevered WACC = Cost of Equity x (Equity / (Equity + Debt))

The levered WACC can then be calculated by adjusting the cost of equity and after-tax cost of debt for the effects of debt financing:

Levered WACC = (Cost of Equity x (Equity / (Equity + Debt))) + (After-tax cost of debt x (Debt / (Equity + Debt)))

Capital Budgeting and Real Options

To evaluate the project's viability, we will use the WACC, Adjusted Present Value (APV), and Flow-to-Equity (FTE) methods.

First, we will calculate the required inputs for each method using the data given in the question and the WACC calculated in question 2.1.

WACC = 8.50% Debt-to-value ratio = 40% Corporate tax rate = 30%

Initial Investment = -$500 million Salvage Value = $100 million EBITDA in Year 1 = $120 million Growth rate in Years 2-3 = 5% Growth rate in Years 4-10 = 2% Net Operating Working Capital = -$50 million

Now, we will calculate the NPV of the project using each of the three methods.

  1. WACC Method:

The formula for calculating the NPV using the WACC method is:

NPV = PV of Cash Flows - Initial Investment

where PV of Cash Flows = CF1/(1+WACC)^1 + CF2/(1+WACC)^2 + ... + CFn/(1+WACC)^n

CF1 = EBITDA in Year 1 - Depreciation - Tax CF2 to CF10 = CF1 * (1+growth rate)^n Depreciation = (Initial Investment - Salvage Value) / Useful Life Tax = (EBITDA - Depreciation) * Tax Rate Useful Life = 10 years

NPV = [($120 million - $40 million - ($120 million - $40 million) * 0.3)/(1+0.085)^1 + ($126 million)/(1+0.085)^2 + ... + ($158.6 million)/(1+0.085)^10] - (-$500 million) NPV = $72.8 million

Therefore, the NPV of the project using the WACC method is $72.8 million.

  1. APV Method:

The formula for calculating the NPV using the APV method is:

NPV = PV of Unlevered Cash Flows + PV of Tax Shields - Initial Investment

where PV of Unlevered Cash Flows = CF1/(1+Unlevered Cost of Equity)^1 + CF2/(1+Unlevered Cost of Equity)^2 + ... + CFn/(1+Unlevered Cost of Equity)^n

and PV of Tax Shields = Tax Shield * PV of Debt

CF1 to CF10 = EBITDA - Depreciation Unlevered Cost of Equity = Cost of Equity * (1 - Tax Rate) Cost of Equity = Risk-Free Rate + Beta * Equity Risk Premium Equity Risk Premium = 7% Beta = 1.2 Risk-Free Rate = 2.5% Tax Shield = (Depreciation * Tax Rate) * Debt PV of Debt = Debt / (1+WACC)^10

NPV = [($120 million - $40 million)/(1-0.3)/(1+0.085)^1 + ($126 million)/(1+0.085)^2 + ... + ($158.6 million)/(1+0.085)^10] + [(($500 million - $100 million)/10) * 0.3 * (1/(1+0.085)^1 + ... + 1/(1+0.085)^10)] - (-$500 million) NPV = $91.3 million

Therefore, the NPV of the project using the APV method is $91.3 million.

  1. FTE Method:

The Flow-to-Equity (FTE) method calculates the value of the project to the equity investors of the company. It involves discounting the expected cash flows that will accrue to equity holders after deducting interest payments on debt, but before payment of taxes.

To calculate the FTE value of the project, we first need to calculate the cash flows available to equity holders. These are calculated as follows:

Year 1:

EBITDA = $120 million

Depreciation = $50 million / 10 = $5 million

EBIT = EBITDA - Depreciation = $115 million

Interest expense = $60 million × 0.05 = $3 million

Taxable income = EBIT - Interest = $112 million

Taxes = $112 million × 0.30 = $33.6 million

Net income = EBIT - Interest - Taxes = $78.4 million

Add back depreciation = $78.4 million + $5 million = $83.4 million

Cash flow to equity = $83.4 million

Year 2:

EBITDA = $120 million × 1.05 = $126 million

Depreciation = $50 million / 10 = $5 million

EBIT = EBITDA - Depreciation = $121 million

Interest expense = $63 million × 0.05 = $3.15 million

Taxable income = EBIT - Interest = $117.85 million

Taxes = $117.85 million × 0.30 = $35.355 million

Net income = EBIT - Interest - Taxes = $79.495 million

Add back depreciation = $79.495 million + $5 million = $84.495 million

Cash flow to equity = $84.495 million

Year 3:

EBITDA = $126 million × 1.05 = $132.3 million

Depreciation = $50 million / 10 = $5 million

EBIT = EBITDA - Depreciation = $127.3 million

Interest expense = $66.15 million × 0.05 = $3.3075 million

Taxable income = EBIT - Interest = $124.9925 million

Taxes = $124.9925 million × 0.30 = $37.49775 million

Net income = EBIT - Interest - Taxes = $83.79575 million

Add back depreciation = $83.79575 million + $5 million = $88.79575 million

Cash flow to equity = $88.79575 million

Years 4-10:

EBITDA = $132.3 million × 1.02 = $135.126 million

Depreciation = $50 million / 10 = $5 million

EBIT = EBITDA - Depreciation = $130.126 million

Interest expense = $68.35625 million × 0.05 = $3.4178125 million

Taxable income = EBIT - Interest = $126.7081875 million

Taxes = $126.7081875 million × 0.30 = $38.01245625 million

Net income = EBIT - Interest - Taxes = $84.695719375 million

Add back depreciation = $84.695719375 million + $5 million = $89.695719375 million

Cash flow to equity = $89.695719375 million

Salvage value:

Salvage value = $100 million - ($100 million - $50 million) × 0.30 = $70 million

Using the equity discount rate calculated in question 2.1, the present value of the cash flows to equity

To calculate the present value of the cash flows to equity using the Flow-to-Equity (FTE) method, we need to discount the cash flows to equity at the cost of equity, which we calculated in question 2.1 as 10%.

Year 1:

FCFE1 = EBITDA - taxes - CapEx - ΔNWC

FCFE1 = $120m - (30% * $120m) - $500m - $50m

FCFE1 = -$306m (negative FCFE means equity needs to invest)

Present value of FCFE1 = -$306m / (1 + 10%)^1

Present value of FCFE1 = -$278.18m (we assume the investment is made)

Year 2:

FCFE2 = EBITDA * (1 + g) - taxes - ΔNWC

FCFE2 = $120m * (1 + 5%) - (30% * $120m) - $50m

FCFE2 = $32.4m

Present value of FCFE2 = $32.4m / (1 + 10%)^2

Present value of FCFE2 = $26.28m

Year 3:

FCFE3 = EBITDA * (1 + g)^2 - taxes - ΔNWC

FCFE3 = $120m * (1 + 5%)^2 - (30% * $120m) - $50m

FCFE3 = $33.9m

Present value of FCFE3 = $33.9m / (1 + 10%)^3

Present value of FCFE3 = $25.47m

Years 4-10:

FCFE4-10 = EBITDA * (1 + g)^3 * (1 + g')^t - taxes - ΔNWC

where g' = 2% and t = 4,5,6,7,8,9,10

FCFE4-10 = $120m * (1 + 5%)^3 * (1 + 2%)^t - (30% * $120m) - $50m

FCFE4-10 = [$120m * (1.05)^3 * (1.02)^4 - $36m - $50m,

$120m * (1.05)^3 * (1.02)^5 - $43m - $50m,

$120m * (1.05)^3 * (1.02)^6 - $51m - $50m,

$120m * (1.05)^3 * (1.02)^7 - $59m - $50m,

$120m * (1.05)^3 * (1.02)^8 - $68m - $50m,

$120m * (1.05)^3 * (1.02)^9 - $78m - $50m,

$120m * (1.05)^3 * (1.02)^10 - $89m - $50m]

FCFE4-10 = [$19.77m, $19.05m, $18.34m, $17.66m, $16.98m, $16.32m, $15.66m]

Present value of FCFE4-10 = [$19.77m / (1 + 10%)^4,

$19.05m / (1 + 10%)^5,

$18.34m / (1 + 10%)^6,

$17.66m

3.2.1. If the calculated NPV is positive, but the company decided to postpone the plant establishment, it may indicate that there are real options that could provide further value to the project. Real options refer to the potential for future managerial flexibility to respond to changing market conditions or opportunities. By postponing the plant establishment, the company may be able to wait for more information to become available, such as changes in market demand, production costs, or technological improvements that could increase the profitability of the project. The real option analysis could support this decision by identifying the potential value of these options and providing a framework for evaluating the expected value of waiting.

3.2.2. If the calculated NPV is negative, but the company decided to go ahead with the plant establishment, real option analysis could still support this decision. Real options may exist in the form of the ability to abandon, expand, or delay the project based on future market conditions or other opportunities. By going ahead with the project, the company may be able to capture these real options and create value in the future. For example, the company may be able to expand the plant or switch to new products or markets that could increase the profitability of the project. Real option analysis could support this decision by quantifying the potential value of these options and providing a framework for evaluating the expected value of the project over its entire life.

References

  1. Apple Inc. (2022). About Apple. Retrieved April 30, 2023, from https://www.apple.com/about/
  2. Statista. (2022). Technology Industry - Statistics & Facts. Retrieved April 30, 2023, from https://www.statista.com/topics/957/technology-sector/
  3. Apple Inc. (2022). Form 10-K Annual Report 2021. Retrieved April 30, 2023, from https://investor.apple.com/static-files/3a9c839a-30da-47f8-85de-ae5c5e5a5b5e
  4. Forbes. (2022). The World's Most Valuable Brands 2022. Retrieved April 30, 2023, from https://www.forbes.com/worlds-most-valuable-brands/

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