| Statement | Cause | Consequence |
| Weak global marketing from globalization | High competition High prices Low quality products | Company financial losses |
| Statement | Cause | Consequence |
| Poor buying habits | Poor quality products High prices on products Better alternatives | Customers to switch to other products Company makes losses |
| Statement | Cause | Consequence |
| Fake Apple products in market | Breach of company policies Malicious business people Negligence of company’s code of conduct | Destroying reputation Financial losses Losing loyal customers |
| Statement | Cause | Consequence |
| Low standard products in the market in the form of defective goods | Poor quality inputs Ignorance from employees Breach of conduct | Diminishes customer loyalty Financial losses |
| Statement | Cause | Consequence |
| Unable to cope with the high competition | Weak marketing Unhealthy competition New entrants in to the market | Financial Losses Low quality products |
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