BUS105: Business Information Systems - Marketing and Sales

Solution Code: 1AFDJ

Question:Business Information Systems

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Business Information Systems Assignment

Assignment Task

Part A: Working individually, you are required to access Lab 1 on page 177 of your ebook and follow the instructions from page 177 to page 181. In this exercise you will

create a financial projection worksheet, including appropriate titles, sparkline and other charts,
perform goal seek analysis and answer the questions in the module, and
report briefly on the results of the spreadsheet.

Over the last few weeks you have learnt most of the commands/skills to complete this assignment. The few you may have not seen yet, for example, inserting sparkline charts, are explained in Module 3 of your ebook between pages 115 and 173. Part B:

Improving Marketing and Sales: Suppose that August Online Technology wanted to increase the annual sales of the product you have been analysing. Write a section in your report stating how you could use the Internet, for example, online discussion, web publishing, social media, etc., to improve your marketing and sales?
Network security risks and protection: Suppose that you had product plans and details on the August Online Technology computer network. Discuss possible security risks, Internet and Network attacks which might impact the safety and privacy of the product. Suggest possible security tools to protect the product and the product information.

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Solution:

The financial forecast shows that the eight year projections of August Online Technology is bound to increase in the recent future. With the increase in expenses the firm will be able to register positive net income. As evident from the forecast the net income shall almost double itself in next eight years. Though internet and networking can boost annual sales but it is imperative to have a superior good/ service for the same. Only internet or technology cannot boost sales. The underlying concept is that the product needs to be superior than the one offered by the competitors. August Online technologies need to understand their customers and their goals, psychology, needs and expectations. This information shall be utilized to optimize the marketing strategies in order to design a website that speaks the desires. This concept shall result in matching the message with the market. Also the firm can utilize Conversion Rate optimization for more internet generated sales. It is a process of making one’s website more result oriented by being more persuasive and trustworthy. This helps in increasing the leads and finally converting them to potential sales. Internet can also be used in sending newsletter in email. This ensures that the firm is in touch with the customers and it helps them to retain the name of the firm in their mind in case of repetitive purchases. This also helps in word of mouth sales. A customer is the best tool to increase the market share as they will recommend the product to their friends, family and peers if they are satisfied. Internet can also be used to facilitate Search Engine optimization. More than 90% of the users look for websites and search engines for products and services providers. Thus making the website effective by optimizing web pages, linking it to other web page and acquiring keyword optimized in bound links shall help in boosting sales by the help of internet. Using the social networking sites like Facebook, Instagram, LinkedIn, Google plus, Twitter shall help in enhancing more customers. The consumers today are tech savvy. Their work is becoming digital and with their maximum interaction being in digital space it is very important that the firm involves internet in order to reach the masses. However with advent if technology the firm is bound to fall easy prey to internet related issues like privacy and security concerns. Identity theft is one of the common problems where information is used to ruin the credibility of the firm. Phishing is another common problem. Apart from this virus, worms, Trojan, spyware, adware and spams are few internets related common problems that harm the vital information stored in the system of the firm. Few of these problems even remove vital files and format the hard disk. The vital information is often sent back to the person handling the spyware. In this case vital information can land in third party’s hand without the consent and knowledge of the firm. Exploitation of such vital information in the hands of competitors and rivals shall make the firm more vulnerable to external threats. Strong antivirus software along with strong IT professional team to support the firms initiative needs to be placed in order to save the firm from the potential dangers of the internet. For the firms it is very important to handle the internet carefully. It is imperative for growth and sustainability but at the same time it is a double edged sword, which can harm the potential prospects at the initial stage without the firm being aware. Thus, a balance between the usage and exploitation needs to be managed by the firm.

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