Business Management Assignment Sample

Business Management Report - Amazon

Amazon - Introduction

The purpose of the paper is to focus on the Amazon.com which is a market leader in the e-commerce trading arena. The company started its operation in 1995 under the leadership of the Jeff Bezos. Company has aimed as an exclusive operating, system, that has also provided the comfort of home (Wingfield, 2017) Due to the company strategies to expand, Amazon growth strategy has been to find distinguish products, innovate and even provide distinguish services. Company in the last ten years has also expanded to penetrate within the large markets and in several countries. The country has also expanded to the various other division of the US, Europe and Asia and the main aim, is to expand and when to manage the product distribution and to plan out the supplier based to the consumer. Company quarterly sales revenue has expanded from $5.45 billion over the third quarter from September 2018 of the growth of 28% in 2020(Wingfield, 2017). Even during the pandemic times, Amazon has remained robust, untouched and has even expanded further, as it has converted the risks into the opportunities (Wu, 2017).

Amazon's history

Amazon.com, Inc. is known as one of the U.S Ecommerce Company that has expanded over the years. The uniqueness strategy has been company focusing on risks and converting into an opportunity (Kim, 2019). In 2010, Company is known as the online retailer stores leader ranked as 43rd position in the 100 global brands (Debter, 2019). The company was found by the Jeff Bezos that has started the company by 1994 and has launched its store in 1995. In 2009 the company has a profit of US$24.509 billion with the employee’s strength of 20,700 employees (Aćimović, 2020). In 2008 the company main domain is on the customer's splurge, with the 615 million visitors, the company has capitalized the customers into the good market share (Cutter, 2019). Now the company has also started to operate in the UK, China, Canada, Germany, France, and Japan (Ingraham, 2019). The company also invests in the international

shipping and has also categorically placed within the specific countries. Amazon has also shifted over to the various names industry, such as the retail marketing that focuses on the music CDs, DVDs and videotapes along with the software, kitchen stuff, and to various other categories, that can have their dynamics. Amazon also the other business such as the 70 to 75% market share for the book sales online, and it would be currently market- that would work for the book reader (Ingraham, 2019).

Amazon - Industry

Industry core competencies are over the Amazon customer convenience along with the accessibility factors that would remain with the unlimited options and aim for the selection and on the custom-made services. Company has also focused on the placed for the web site that can cater to the efficient system and for the good quality search tool that can find the alternative tool and the price (Nguyen Jr, 2019). The company core competencies are over the online market development and it would also be dependent on the customer needs and can use the internet-based technologies that can develop at ease to the customers. The core Competency Agenda is also focused on the matrix based choices that can categorically be focused on the markets that can focus on the live auctions, electronics items and can develop the greeting cards along with the customer needs. It is the internet technology companies that have bought a new domain, like exchange.com, Accept.com and Alexa.com within the marketplace (Wingfield, 2017). Company is a leader in the major places, like in the services and selections which can offer the game players and for the various other music listeners (Nguyen Jr, 2019).

Amazon's Business Model

Amazon business model is also one of the strategies that can also be an advantage, due to the cost-leadership, having the customer differentiation and the focus remains on the focus

strategy. At first, the strategy would be dependent on the first strategy dependent choices, that can also have the categorically be placed to the quality placed to the lower prices than to the market. The second strategy is also over the bigger amount of selection that can help the competition. By focusing on the high-quality products, compared and offered at the lower prices, the Amazon business has purposely focused on the key selection to the competitors. The focus remains on the niche customers that can be applied over the two stages. As the Amazon focuses on the value-based positive outcomes, to the competitive advantages, the company can remain focus over the two strong values, particularly on the customer satisfaction along with having the operational frugality, which also remains in complement to the two factors. Company has also approached in the operational status, that can be linked to the efficient competitive benefit and even aim for the bolstering employees and the firm's based performance (Wingfield, 2017). Though the employees are focused on the key aspects areas, the expansion is more two based on the branding along with the saved cost.

The company also focused on its employees and remains focused on the employee’s loyalty, by giving them a distribution of the company shares that can lead in the market. The company through the secured employees gives secure benefits, that can provide the increase benefits and for the profit to be earned, that can help to target over the multiple categories and aim for the overall category(Wu 2020). The company can aim for the novelty and the segregation, and focus for the alliances. It is also a highlight, of the building sales volume that can work externally over the minimizing cost internally.

Amazon's Product/services

The internet business of Amazon is a very positive and growing business for the company also because the major selling items like books, CDs are such belongings which do not intensify the customers' desires to go and personal touch and feel the product before going for it (Wu, 2020). The sufficient and required information is enough to get the objects of consumers' choice. The other problem of making the products are also handled by the company very efficiently and made the product available as early as possible enhances the trust and loyalty of the consumers towards the firm. Amazon.com has gained its wide popularity because of its perfect quality, quick services, and wide verities of products which lured consumes towards going for its products. Its unique way of doing marketing through the internet also came at such time when the graph of dot com bubble was on its peak. There was a huge opportunity for businesses also to go for such purchasing through the internet. The consumers also got a new way of going for this market of books, and CDs. So, the company quickly spread its wings and captured the whole market as a part of the first-mover advantage in this business.

Amazon's Competitive Strategy

Amazon compete advantage remains on the numerous other factors that can be based on the world based selection.. The first move advantage is observed in the partnership through the borders and by understanding the products. The com The company can also focus on the long runways to discover advanced technology and can aim for the overall services. By focusing on the regular period, the main aim is to focus on the competitors. By relating with the employees to fulfil their salary deficit, the company can focus on the constant innovation and for the overall key focus for the firm. Company strategy has also been to market itself as the one-stop-shopping destination (Wu, 2020).

Potential Investors would be interested to know: 

For the potential investors, the company can focus on the smart cell phones that can influence and also make credible solutions, for the company’s directions and be based on the specific choices, for the online retailers (Wu, 2020). The main aim would remain to focus on the

software work and for the phone. The company can offer an application that can be used for the iPhone and blackberry, which can be one of the mainstreams. The company can also intimate on the program and focus on the e-book readers along with offering the titles. The company can also move into the mobile application, that can categorically focus on the selling the mobile-software that is growing with the application for the $ 25 billion by 2014 and not less than the $1 billion two years ago. The company can focus on the various stores and on customs-based services, such as protecting their privacy and convenience.

Interpretation of Strategic Advantages:

The company can focus on the innovative target and aim to categorically focus on online marketing that can aim for the cost leadership plans (Wu, 2020). The company can focus on a competitive advantage. It is important to focus on cost optimization and aim to compete with it.

Amazon - Report Conclusion

It is concluded, Amazon that can be the basis of the infrastructure that can conclude, on the money that can bring it on the easy that can discover the customers that would purchase the product. The company site is easy to operate, handle and to comprehend and has expanded on its market reputation. It is based on the reputation reliability that can deliver. Through adopting the robust resources, that can also conquer that would base on the technology advancement along with the innovation. Amazon has a first mover advantage; that can focus over the market that can categorically with electronic commerce. Amazon Company aims to bring an additional advantage and for the higher aimed position.

References 

Aćimović, S., Mijušković, V., & Milošević, N. (2020). Logistics aspects of goods home delivery: The case of Amazon company. Marketing, 51(1), 3-11.

Cutter, C. (2019). Amazon to retrain a third of its US workforce. Wall Street Journal. 10(1), 12-24..

Debter, L. (2019). Amazon surpasses Walmart as the world's largest retailer. 1(1), 3-11.

Kim, D. I., & Choi, S. I. (2019). The Analysis of the Relationship between the Review Scale and Posting Information of Company and Purchasing Patterns-Focusing on Amazon and Google Users. Journal of the Korea Convergence Society, 10(10), 153-160.

Ingraham, C. (2019). Amazon paid no federal taxes on $11.2 billion in profits last year. The Washington Post.

Nguyen Jr, O. (2019). Setting Up an Online Store on Amazon UK. Case Company: Finarte Oy. 111(1), 23-51.

Parilla, J. (2017). America’s cities compete for Amazon. Intereconomics, 52(6), 379-380.

Wingfield, N. (2017). Amid brick-and-mortar travails, a tipping point for Amazon in apparel. The New York Times, 30.

Wu, J., & Li, G. (2020). Research on Multiple Employment Strategy of Amazon Company. 51(1), 3-11.

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