COIS 12036: Human Computer Interaction (HCI) - Website Review Report Writing Assignment Help

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Computer Science Assignment

Task: Select and undertake an in-depth evaluation of the following website: Website: https://www.masters.com.au (Masters Home Improvement) Upon the completion of the task, you are to provide a formal report documenting your critical evaluation of the website. The report should draw particular attention to the interactive aspects and user interface design of the website. Support your critique with appropriate HCI design and evaluation principles. Additional reference and reading material is available in Week 3. The downloadable PDF is from Shneiderman & Plaisant, 2010. Please read Chapter 4 of the PDF. There is a useful section on how to use questionnaires as user testing method. The purpose of the report is to provide a critical evaluation of the nominated website and to support your observations and recommendation convincingly. Your report should be based on the desktop (e.g. Windows XP, Windows 7 & 8, Apple OSX, Linux) versions of the website. Your report should include:

Clearly identify the nominated website. Provide an overview and description of thenominated website.
Identify and elaborate the main feature or features of the website.
Identify the positive and negative aspects of the website. Draw particular attention tothe interaction and usability aspects of the interface.
Invite two other persons to review the nominated website. These participants can beyour friends, family members or classmates etc. Include their comments in the report. Provide the background (i.e. age, gender, profession) of the participants. Do their views differ from yours’? State why or why not.
Based upon your critique and observation in items (1) to (4) of the above, provide a recommendation on how the website should be improved. Conversely, if it does not require further improvement, then provide the reason why that this is the case.
Except for item (4) of the above, all assertions relating to HCI design principles (e.g.statements like ‘blue text on red background is a poor colour combination’ ) must be supported by references or critical observation. You can cite additional scholarly references other than the textbook. (Note: Do not use Wikipedia as a source of reference).
Figures or diagrams can be added as needed.

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Solution:

Introduction to Masters Home Improvement Website

The main purpose of the report is to evaluate the online shopping website named Masters Home Improvement. Following are the Objectives of website review task:

Analyze the nominated website – Masters Home Improvement and provide review based on Human Computer Interaction (HCI), Graphic User Interface (GUI) etc
To identify the main features of the nominated website
To identify and analyze positive aspects and negative aspects of the website and hence, provide recommendations on how the website can be improved.

The nominated website for review that is Masters Home Improvement, is an online shopping website, is one of the leading and popular store in Australia which sell a wide range of home improvement products. It was founded in the year 2011 and is operated as a joint venture between Lowe’s and Woolworths Super Market. (Stewart, 2015) Masters Home Improvement has its stores located in New South Wales, Queensland, Victoria, South Australia, Western Australia, Tasmania, and Northern Territory etc. (Masters Home Improvement, 2014) Products sold by Masters Home Improvement are 100 percent unique and of very high quality. They sell products of well – known, high – quality and popular brands at reasonable prices. Also, discounts on certain range of products are provided. Products available in Masters Home Improvement include

Appliances such as air coolers, microwaves, vacuum and steam cleaners, wine fridges etc
Tools such as welding and soldering, welding tools box, air compressors etc
Electrical and Hardware products, Building and Timber products, Flooring and tiles, Decorative products etc
Also, Lighting and Fans, Cleaning and storage products, Kitchen products, bathroom and plumbing etc. (Masters Home Improvement, 2014)

Discussion

This section of the report focuses on the feature / features of the nominated website, the positive and as well as negative aspects of the website and website review by other persons.

Features of Masters Home Improvement Website

Following are the features of the nominated website – Masters Home Improvement:

Masters Home Improvement website has the feature of login / sign up for customers to shop products online
The website’s Home Page provide lot of information about the products that are newly launched, top rated products by the customers and offers that are available on selected product range
Also, the Masters Home Improvement website has the feature to check the products that were viewed recently by customers
Also, another interesting feature of the website is to compare the similar products based on price, quantity, colour, brand or any other feature.
The website also provide a useful feature to enter the post – code so as to locate the nearest available Masters Home Improvement Store.
Positive aspects

Following are the positive aspects of the Masters Home Improvement Website:

Navigation to required / particular page is very easy as product categorization in the Masters Home Improvement website is very organized
Also, the main page of the website shows a section consisting of popular and biggest brands available in the online as well as physical store. This is considered to be positive aspect of the website as it is extremely easy for the customers to choose products based on the brand category
Feature of login or sign up for regular customers help them to save products in their cart and purchase them accordingly
The Home Page of Masters Home Improvement website shows the presence of store in popular social networking sites such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google Plus etc. Using these social networking sites, customers can stay connected with the store and get exciting offers and avail discounts available on their product range
The website home page does not contain too many tabs for navigation. This adds to easy usability of the website to new customers visiting the web page
The Graphic User Interface (GUI) of the Masters Home Improvement website is simple enough. All the important information regarding product offers, products availability etc are displayed in the home page itself thus helping customers save their time to navigate through the page and find product
Another exciting and useful aspect of Masters Home Improvement website is the “Ideas and Advice” page especially designed to assist customers choose a particular product for their home. This page is extremely useful for customers as various useful tips and ideas are included such as ways to choose wall colour, guide on timber flooring, how to choose flooring, painting tips and cleaning tips etc. Thus, website design is efficient and effective. (Dix, 2009)
After thorough analysis of the Masters Home Improvement website, it can be said that the website is clear enough and concise. All necessary information about the product is clearly explained and is concise in nature. Figure – 1 shows the screenshot of the website featuring products from Appliances category.

[caption id="attachment_2102" align="alignnone" width="552"]

Figure – 1 Screen shot of Masters Home Improvement website[/caption] Left side of the web page provide the feature of filtering the product based on categories, appliance type, brand name, colour, load type, energy star rating, product dimensions etc. The filtering feature helps customers to choose their desired product within less time and also require less effort

Also, the website is responsive and consistent in nature. There is no delay in page loading when navigating through different pages. (Fadeyev, 2009)
Negative aspects

Following are the negative aspects of the Masters Home Improvement website:

The Graphic User Interface (GUI) of the website is not very attractive when compared to GUI of other leading online stores for example – Woolworths Supermarket, Coles Supermarket etc
Also, when looking at the main page / home page of the website, it is clearly noticeable that too much information is contained in the home page. This can be quite irritating for few customers who prefer less content in a single web page
Website Review
Jannie R

Age: 45 Gender: Female Profession: House Wife First person to review the nominated website is my mother who shops various products online on regular basis. Following are the comments provided by the reviewer on Masters Home Improvement website. The website seems to be very user – friendly as the home page consists of almost all information about the products available in their online store. Discounts, offers, newly added products etc are very easy to find thus, saving time and effort to navigate through various pages. The web page titled “Ideas and Advice” is very interesting.

Maxwell Andrew

Age: 30 Gender: Male Profession: Web Designer The second person to review the Masters Home Improvement website is my neighbour who is also a web designer. Following are the comments provided by the second reviewer on the website. Though the website seems to be clear, concise and responsive, it lacks rich Graphic User Interface (GUI). Use of high – quality web pages and high – definition images is missing in the website. Reviews provided by other two persons are slightly similar to the ones that I provided considering both the positive aspects and as well as negative aspects of the Masters Home Improvement website.

Recommendations

It is highly recommended that Masters Home Improvement improve the Graphic User Interface (GUI) of their website and include high – definition images of the products. Also, product image zoom feature (High Definition) is highly recommended to be included in the website. Also, another factor that needs to be included in the improvement of website GUI is to edit the home page / main page content. Too much of information should be removed from the main page and attractive tabs should be designed to include only the specific content. Also, GUI of particular product’s main page should be enhanced by including the Product Overview, Key Product Details and Product Specifications in different tabs. This is recommended as all customers do not generally check all the three mentioned product features. Thus, including them in different tabs will help improving GUI of the website. It is also recommended that Customers should be allowed to register on the using their official Facebook, Google Plus or Twitter social networking accounts. Also, sharing and posting reviews on the website can be done using these social networking accounts.

Conclusion

It can thus be concluded that, Masters Home Improvement website is clear enough, concise in information provided, efficient, effective and responsive enough. Thus, ensuring important features of any website’s Graphic User Interface (GUI). Website is interactive enough as customers are allowed to share their reviews, view other customer reviews on products. Also, website provide clear information about the product delivery details and the estimated cost of delivery on certain range of products. But, after thorough analysis and comparison with other leading online stores, it is recommended that website needs high improvement in GUI. Too much information in a single home page must be avoided as it spoils the overall attractiveness and appeal of the website. Sign up using customers’ social networking accounts must be enabled to provide them ease of accessing their account in website.

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