Cross-Cultural Analysis for Bunyip Toys' Expansion into Japan Assessment Answer

Introduction of Bunyip toys

Bunyip Toys is very well known as one of the largest Playmobil-providing organisations in all over Australia. Different ranges of large and current state of accessories are there in this organisation. This organisation is majorly known as the online speciality shop which is based in Canberra. This organisation provides customers with different types of quality durable toys which help to encourage children's imaginative play to get a good amount of customers and revenue in the international market. After getting a good amount of support from the customers of Australia, the organisation plans to expand the market in Japan to get a good amount of revenue. Therefore before launching the products in Japan, it is very much essential for the organisation to analyse the cross-cultural aspect which provides them with the proper idea to get a good amount of results. Therefore, cultural analysis of the two countries along with the analysis questions are going to be evaluated in this study. The study also includes proper recommendations for the organisation to initiate operations in Japan.

Cross-cultural Analysis

Hofstede cultural analysis is one of the major analytical tools which help the organistaion and people to understand the cultural differences between two countries in a particular domain. The major insights of this model are described below.

Table 1: Hofstede cultural dimensions

(Source: Hofstede country comparison, 2023)

Analysis Question

Analysing the cultural dimensions of these two countries, Japan and Australia is one of the well-known countries all over the world. Evaluating most of the cultural dimensions between Australia and Japan, most of the dimensions of Japan and Australia are different from each other. Only in one cultural dimension of masculinity, do both countries have a masculine society. Evaluating the power distance, it has been identified that most of the organisations of Australia following the hierarchical dimensions due to their score of 36 managers can easily depend upon the individual employees and their team for different reasons. On the other hand, as opined by Chakraborty et al., (2018), Japan has an intermediate score of 54 that is situated on the borderline of a hierarchical society. In this culture, the people always try to obey and respect the higher case rather than the Australian people. The second cultural dimensions are individualism and collectivism. Analysing the score of Australia, Australia has a score of 90 society following an individualistic society rather than a collectivist.

However, the score of Japan is around 46 which depicts that most of the people are following the collectivist culture which means they followed the helpfulness of the society. Uncertainty avoidance is also known as one of the primary sectors which create a huge amount of issues. Due to not facing large issues, it is always in the intermediate state. On the other hand, Japan is very well known as one of the best countries for mitigating different types of uncertainty (Hong et al. 2019). Due to the higher rate of uncertainties and natural disasters happening in Japan, society always took proper measures to mitigate different types of issues in the particular environment. Japan faced huge issues such as earthquakes, tsunamis and others. Therefore, the government body is very much focused on managing the overall activities. Along with that, indulgence and long-term orientation are also known as the primary factors. For the long-term orientation, Japan scored higher than Australia to have a strong desire for establishing their absolute truth. Japan has a score of 88 which depicts that it is focused on identifying the long-term orientation for the plan. As per indulgence, Australia scored 71 to be the indulgent country in all over the world.

Based on the overall information about the different types of cultural dimensions of Japan and Australia, Bunyip Toys need to change its policies for starting its operations in Japan. Rather than Australia's individualist society, Japan is well known for following a collectivist society. Therefore, the organisation needs to provide those toys which can help to make a better collaboration among the people in the society of Japan and be helpful for the society. As analysed by Kuhberger (2021), different types of Playmobil toys are effective for people to increase their imaginative ideas and to be more creative and innovative. Japanese people are also so imaginative which helps them to take proper actions during the various natural disasters. Therefore, from this perspective of consumers' reference towards getting innovative and imaginative ideas specially for the children can provide benefits to the Bunyip toys to get good support. The organisation also needs to promote different types of sustainability-related factors during their operations as most of the Japanese people are more focused on sustainable societal factors rather than their individualist operation (Uchiyama & Kohsaka, 2020). The major recommendations for these organisations are described below.

Recommendations

Providing proper recommendations to the organisation for getting a good amount of revenue can help organisations to generate better results.

At the very beginning, organisational management needs to identify the proper type of marketing strategy for getting a good amount of results. As per the analysis by Iwabuchi (2019), in Japan, people are watching TV more rather than social media. Therefore, traditional marketing techniques will be better for the organisation to provide a good amount of knowledge about the products and services offered by the organisation.

Secondly, due to the major focus on societal of factors by the Japanese people, the inclusion of different types of Sustainable factors and equipment along with renewable energy sources can help increase the awareness of organisations.

Third, evaluating the uncertainties, Japan faces a large number of issues and natural disasters such as tsunamis and earthquakes. Hence, the management body needs to be prepared for different types of uncertainty avoidance during their initial productivity. As opined by Aznar-Crespo et al. (2021), hiring a risk manager will be better for the organisation to prepare proper risk management practices which can help to meet all the objectives and mitigate the issues during the production.

References

Aznar-Crespo, P., Aledo, A., Melgarejo-Moreno, J., & Vallejos-Romero, A. (2021). Adapting social impact assessment to flood risk management. Sustainability , 13 (6), 3410. https://www.mdpi.com/2071-1050/13/6/3410/pdf

Chakraborty, A., Kichikawa, Y., Iino, T., Iyetomi, H., Inoue, H., Fujiwara, Y., & Aoyama, H. (2018). Hierarchical communities in the walnut structure of the Japanese production network. PloS one , 13 (8), e0202739. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0202739

Hofstede insights, (2023). Country comparison between Japan and Australia. Hofstede insights. https://www.hofstede-insights.com/country-comparison-tool?countries=australia%2Cjapan

Hong, J. H., Charles, S. T., Lee, S., & Lachman, M. E. (2019). Perceived changes in life satisfaction from the past, present and to the future: A comparison of US and Japan. Psychology and aging , 34 (3), 317. https://psycnet.apa.org/manuscript/2019-18867-001.pdf

Iwabuchi, K. (2019). Globalization, digitalization, and renationalization: Some reflections from Japanese cases. Situations , 12 (1), 1-22. http://situations.yonsei.ac.kr/product/data/item/1553949880/detail/e123a8153f.pdf

Kühberger, C. (2021). Of Dragons and Dinosaurs: How Children's Toys and Games Create Ideas of the Past, of History and of Fiction. History Education Research Journal , 18 (2), 183-198. https://files.eric.ed.gov/fulltext/EJ1338932.pdf

Uchiyama, Y., & Kohsaka, R. (2020). Access and use of green areas during the covid-19 pandemic: Green infrastructure management in the “new normal”. Sustainability , 12 (23), 9842. https://www.mdpi.com/2071-1050/12/23/9842/pdf

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