E-Office Worx
Continuous Improvement Report and the Survey Results
Introduction
The report broadly focuses on the survey being conducted by the company and the findings that led to the customers satisfactory level and their loyalty towards the E-Office Worx. The purpose of the report is to analyze the results and provide a perfect view to the general manager so that he can have a more broad and better understanding about the implementation of the continuous improvement system and the first survey and its results that the company has conducted for the first time after providing its services for 2 years.
Body
As there was the implementation of the continuous improvement system for the E-Office Worx business. The purpose was to analyze and conduct a final report about the customers as what they think about the E-Office Worx and their reviews. Every business wants to have a strong image and positive review towards themselves. Therefore different methods for the continuous improvement system were used. These methods included various policies formed. Not only this, different continuous models were reviewed as Six Sigma, Plan Do Check and Act, as well as a TQM approach to the continuous improvement system, were analyzed. The best one for the E-Office Worx was chosen to be part of the continuous improvement system to be implemented and the most suitable one.
This continuous improvement system included the tools required for an effective continuous improvement system to be formed for the better progress and more loyal customers, more satisfaction of the customers as well as to have and form more strong and positive views of the customers of E-Office Worx as E-Office Worx is a product seller of various kind of products and their varieties which includes stationery products, tools, office products and etc. The demands of the products are also higher as these products are used in excess and even a single quality of the product if not provided according to the standard quality of the E-Office Worx, this can lead to the doubtful mind of the customers and for future they may have no loyalty or positivity towards E-Office Worx.
Dealing with customers is the duty of the staff. The strategies and encouragement of the employees or staff members were made sure and provided. So that the engagement with the customers improves in a more positive way and gets stronger, staff should have a positive influence on the customers to form an environment of trust and loyalty with the implementation of the continuous improvement system for the better customer services and have more loyal customers. A survey was conducted to get informational data about the current statistics of the customers or in other words, to identify customer satisfaction.
For the purpose of customer satisfaction, there was a formal customer survey which was implemented by the company and collected the data. The survey as being implemented by the E-Office Worx included random customers as the survey was sent to them. As mentioned, the customers that were included in the survey being implemented were completely random. These random customer survey included a total of 75 customers, and the survey was sent to all 75 customers. The amount of the returned survey was a total of 49 in number. This implemented a survey by the E-Office Worx company included 4 general questions. This was the first survey being conducted by the company as the company is providing its services for almost 2 years.
The results being collected on the basis of the random customer survey provided the current status of the customers about the services and products of the E-Office Worx. The findings of the customer survey showed that numbers of the customers that are satisfied by the services and products being provided by E-Office Worx are 26 which are totally satisfied by the company. The number of customers that are somewhat satisfied is almost 18. The number of customers who were not satisfied was a total of 4. Besides these satisfactory numbers as the majority were satisfied, 1 customer was completely dissatisfied by the services or the products that the company has been providing. This may be due to a delayed service or customer care interactions were lacking, or in other words, staffs behaviour or interactions were not sufficient or well to satisfy a customer properly and completely. The percentage of satisfied customers who were completely and strongly satisfied is 42 per cent.
Besides that, the benchmark of the company provided the percentage of the customers who are totally satisfied with the ease of the business being provided. The data were collected according to the customers who are doing business with the company and are satisfied by doing business. The number of satisfied customers doing business with E-Office Worx was a total of 20. These 20 were completely satisfied and were loyal to the business. 19 were somewhat satisfied customers. The number of customers that are completely dissatisfied in doing business with the company was 8 while 2 of the customers were totally dissatisfied in the ease of doing business with the company. Besides these numbers, the benchmark of the industry showed that there is 47 per cent of the customers who are completely satisfied by the ease of business with the company.
The loyalty of the customers was analyzed by asking them about reaching out to the companys products or in other words that they would like to purchase the products of E-Office Worx or not. As this question was helpful in identifying the completely satisfactory level of the customers as well as the loyalty of the customers. 72 per cent of the customers reported that they would like to purchase the products again and again by the company. 42 were completely satisfied. 6 were somewhat, 1 was dissatisfied while no customer was completely dissatisfied in this case.
The recommendation of the customers as they would like to recommend the E-Office Worx to others or not also provided significant results. 38 were satisfied by recommending E-Office Worx to others, 8 were somewhat satisfied, 3 were dissatisfied while no one was totally dissatisfied.
Conclusion
The loyalty and the satisfied numbers of the customers have been identified by the formal and the first survey conducted by E-Office Worx. The numbers and the percentage showed that almost the majority of the customers were satisfied and the numbers can be increased by implementing newer policies and benefit programs for the employees as well as customers. It has been concluded that the company is performing well in the customer services and can increase their satisfaction level and these numbers by performing in the same way and introducing newer elements in the company.
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