Operating revenue is the revenue earned from the operating activities of the business (Hansen, Mowen, & Guan, 2012). HVN saw a fluctuating trend in the revenue as the revenue showed a declining trend from year 2011 to year 2013. However there was a boost in the revenue and finally revenue showed a growth from $ 2368 in year 2010 to $ 2580 in the year 2015.
Interest Expense
The interest expense was $ 33.64 in the year 2010, which showed an increasing trend for next two years. However from year 2012 interest expense has shown a declining trend, and this is good for the HVN.
Pretax Profit
Pretax profit was $ 438 in the year 2010 and it showed a declining trend till year 2013 (Langfield, Thorne, Smith, & Hilton, 2015). However the pretax profit picked up and recovered in the past two years and ended at $ 378 in the year 2015.
Analysis of the Balance Sheet
PPE
PPE stands for Property, Plant & Equipment. PPE for HVN has shown a slight growth in the past six years. The value of PPE was $ 439 in the year 2010, which increased to $ $ 552 in the year 2015. An increase in the PPE suggest expansion phase of the company (Smith, 2010).
Share Capital
The share capital has remained almost constant for the past six years, except an increase in share capital in the year 2015.
Cash
The cash balance was $ 157 in the year 2010, which showed an increasing trend till year 2012. There after there was a decline 6.26% in the year 2013 and decline of 10.33% in the year 2014, in the cash balance. However the cash balance recovered in year 2015 and the cash balance increased to $ 185 million.
Analysis of the Cash Flow Statement
Receipt from customers
Cash receipt from customers has shown a mixed trend. However there is almost a constant cash flow during the past six years.
Proceeds from sale of PPE
Cash proceeds from PPE showed a declining trend, from year 2010 to year 2013. Thereafter there was a higher sales in the year 2014.
Proceeds from borrowings
Company was able to reduce its borrowings index and this is visible from the above chart, where the cash flow from borrowings has taken a declining trend (Wickramasinghe, 2010).
Ratio Analysis
Operational Ratios
The inventory days for the year 2010 was 50 days, which slightly improved to 48 days in the year 2015. A shorter duration indicates a fast moving inventory and a longer duration indicates a slow moving inventory.
The average collection period was 162 days in the year 2010, which increased to 154 days in the year 2015. A shorter collection period is more suited for the needs of working capital management of the company.
Solvency Ratios
The current ratio indicates the ability of the company to repay its current liabilities out of the current assets. There is a slight decline in the current ratio, which was 1.62 in the year 2010 and deteriorated to 1.31 in the year 2015.
Quick ratio represents the ability of the company to repay its current liabilities out of the quick assets. Quick ratio was 1.35 in the year 2010, which improved to 1.51 in the year 2013. However it deteriorated to 1.07, in the year 2015.
Leverage Ratios
The debt ratio was 0.09 in the year 2010, which deteriorated to 0.16 in the year 2013. This also caused increase in the interest expense during the said period. The debt ratio improved in the year 2014 and in the year 2015 it was 0.07.
This ratio indicates the ability of the company to pay the interest out of the EBIT. There was a decline in this ratio for the period ranging from year 2010 to year 2012, due to increase in interest expense.
Profitability Ratios
Company has shown a declining trend in operating profit till the year 2012. However the operating profit margin improved from year 2013 and reached 14.86% in the year 2015.
Return on assets has shown a mixed trend. The ratio was 8.01% in the year 2010, which deteriorated to 5.11% in the year 2012. However ROA again improved to 6.18% in the year 2015.
External Factors Not Included in the Financial Statements
HVN has been in controversy for several reasons such as misleading advertisements, Fair Import Alliances etc. Besides that retail industry is facing great competition due to heavy discounts offered by the companies.
Conclusion
Performance of HVN showed a declining trend from year 2010 to year 2012. However company invested in the information technology infrastructure and has gone for expansion phase. The profit of the company has recovered in the past two year and it appears to be a good investment at this point of time.
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