Fitbit Case Study Assignment Help

Fitbit

Introduction

Fitbit, Inc. is an American fitness and digital health pand. It was founded in the year 2007, by Eric and James. The company is headquartered in San Francisco. This company is mainly specialised in consumer electronics related to the fitness and health industry (Shcherbina et al. 2017). The companys pand is recognized for its eponymous fitness tracker and it is a wearing computing device. It is a fitness band which is worn on the persons wrist. It is designed to track the physical activities of the person like tracking the quality sleep, heart rate and the number of steps walked. The main aim of the company is to empower and inspire people to live a healthier life. Fitbit devices use a connected GPS system for tracking features. The devices can be also connected to smartphones and are categorised on the basis of fitness level.

SWOT Analysis

A SWOT analysis is a strategic business planning tool which is used by the company, so as to identify its internal strategic factors as well as external strategic factors.

Strengths

A wide range of products

Good performance in Newmarket

High level of customer satisfaction

Weakness

Lack of pand awareness

The high attrition rate in the workforce

Opportunities

panch into new measurements

Partnership with new companies

Threats

Competition in the industry

Continuous advancement in the technology

Fig SWOT ANALYSIS of FitbitStrengths

The company offers a wide range of health and fitness products and are available at on the various platforms (Sengupta et al. 2015). The company has achieved good performance in the new markets and the products of the company are very easy to use. The company focuses more on maintaining healthy relationships with its customers.

Weaknesses

The company should focus on creating pand awareness so as to make them aware of the health fitness products. In comparison to other organisation the company has a higher attrition rate (Yang et al. 2016). So, the company should focus on providing training and development program to the workforce.

Opportunities

The company should expand into monitoring other health areas such as body measurements and nutrition intake (Sengupta et al. 2015).

Threats

Existing competitors are coming with similar products, prices and promotions in the market. New technologies created by these competitors can be a serious threat to the company in the long term.

References

Sengupta, S., Kim, J. and Kim, S.D., 2015. Applying TRIZ and bass model to forecast fitness tracking devices technology. In2015 Portland International Conference on Management of Engineering and Technology , PICMET,2177-2186. IEEE.Shcherbina, A., Mattsson, C., Waggott, D., Salisbury, H., Christle, J., Hastie, T., Wheeler, M. and Ashley, E., 2017. Accuracy in wrist-worn, sensor-based measurements of heart rate and energy expenditure in a diverse cohort.Journal of personalized medicine,72, p.3.Yang, Y., Yu, S., Hao, Y., Xu, X. and Liu, H., 2016. The SWOT Analysis of the Wearable Devices in Smart Health Applications. InInternational Conference on Smart Health 3-8. Cham Springer.

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