Media Landscape and Media Ownership Assignment Sample

Contents

Introduction

Media Landscape

Media Ownership

Government

Community

Commercial

Conclusion

Introduction

This report will focus on the impacts caused by media landscape and media ownership in Australia. This paper will analyze the impact of the media landscape to conventional media houses. Also, a study will be conducted to find out about media ownership in Australia.

Media Landscape

Media landscape refers to the platforms through which people can access news and other sources of entertainment. The media landscape has been changed drastically in comparison to the previous decade the conventional media houses (Mooney, Burdon, & Kang, 2018). The Australian media houses are trying their level best to keep fighting with new unconventional media platforms such as Netflix and YouTube. The Australian governments are also trying to help the media houses by removing some policies from this particular industry, but this has only led to cannibalism in the conventional media houses like the big business in the industry are trying to prey on the smaller business because of which the smaller businesses have to shut down.

Media Ownership

Media ownership refers to the person or the organization that governs the media and the content that should be portrayed to the people watching their respected station. Australian media ownership is divided into three categories namely, the private organization, the community and the government.

Government

The Australian government is responsible for the Australian Broadcasting Corporation along with Special Broadcasting Corporation (ABC Australia, 2020).

Community

Some of the television and radiofrequency have been provided by the government to the community media organization. Most of their contents are created by volunteers that are generally not paid.

Commercial

These sectors of the media are owned by private organizations. The main purpose of this organization is to boost sales along with generating profits

Conclusion

The report identified the different problems that are being faced by the convention media houses from new platforms and how the Australian government is trying to help them in these hard times. It was also observed that there are multiple stakeholders of media, such as the government, private organization, and community and how each stakeholder has their different agendas.

References

ABC Australia. (2020). About us. Retrieved from http://www.abcaustralia.net.au/about

Mooney, G., Burdon, S., & Kang, K. (2018). That’s entertainment: Crafting a creative ecology within public television. International Journal on Media Management, 20(4), 263-276.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Mass Communication Assignment Help

Looking For Complete Assignment Sample Get It On WhatsApp