MGT605 Business Capstone Project Assessment Answer

Slide 1: Title Slide

Good Morning/Good Afternoon! Today, I am going to discuss the research strategies in terms of the final report project on the Fox-Disney merger and its effect on the consumers.

Slide 2: Index

Firstly, I will give an overview or context of the merger in the introduction section. Additionally, I will discuss the research aim and objectives, literature review, and research methods. Moreover, I will discuss the analysis and findings, along with the recommendations.

Slide 3: Introduction

The Fox-Disney merger was incorporated in the year 2019, and it has had a big impact on how customers operate generally. In the merger, Disney acquired Fox Film's 21st-century television assets, as well as its popular Fox studio and a number of cable networks, including FX and National Geographic. It is one of the greatest media mergers in history, the deal had a value of 71.3 billion US dollars. One of the main effects of mergers on consumers is connected to the concentration of media ownership, which may have an impact on consumer choice and competition. With this merger, Disney considerably increased their body of accountants, enabling them to dominate the global streaming industry and establish itself as one of the most popular streaming services.

Slide 4: Research aim and objectives

The aim of this research:

To determine how the combined FOX and Disney consumers will be affected due to their merger.

The objectives of the research:

1. To gain a comprehensive understanding of the overall Disney and Fox Studios merger in 2019.
2. To pinpoint the benefits of this merger for the business during its revenue growth.
3. To assess the many difficulties the business has encountered as a result of environmental issues associated with mergers.

Slide 5: Literature Review (Formation of Key Themes)

According to Deng et al. (2022), this deal had a contract revenue of 71.3 billion US dollars. The merger had more major effects on these two studios and their respective media industries. According to Sun (2022), Disney also has substantial control over Fox's entire position in the streaming service Hulu, giving it overwhelming ownership of the platform as a whole. Thousands of Fox employees who are also joining the Disney team will have their employment completely transferred as a result of this merger.

Slide 6: Literature Review (Formation of Key Themes)

In terms of the critical identification of the positive consequences of the Fox and Disney merger, Disney is now more competitive against rival streaming services like Amazon and Netflix owing to the Fox and Disney merger and Disney's overall position in the media sector. One of the most crucial elements for any business that helps the entire operation attracts a sizable consumer base in a certain industry is the right increase in profitability.

Slide 7: Literature Review (Formation of Key Themes)

According to Agnihotri & Bhattacharya (2021), thousands of employees were impacted by the whole agreement. The impact of combining has a significant detrimental influence on consumer bundling and pricing alternatives.

Slide 8: Research Methods

The research has opted to gather various types of data from secondary databases by adhering to the secondary data collecting approach in order to give a clear notion of the influence of the merger of Fox and Disney on the consumer. To incorporate more accurate information regarding the merging, the researcher has adopted the positivist philosophy. The use of the deductive method aids in the creation of appropriate themes for identifying various types of findings in a certain research field.

Slide 9: Research Methods

The research has evaluated the overarching themes on identifying solutions of the research courses relevant to this research issue by applying thematic analysis. Data was gathered by the researcher using the purposive sampling technique from databases like Proquest, Google Scholar, and others.

Slide 10: Analysis and Findings

The effect of Fox and Disney merging provides benefits to the customers.

By comparing the innovative and high-quality content of the many media programs available on the internet, merging can offer the client a significant number of advantages.

This merger also creates some negative consequences for the customers.

1. Choosing the right media service
2. Higher level of competition
3. Reduction in the choices of the customers

Slide 11: Recommendation

The firm needs to recruit a qualified merger specialist who can help it build a suitable strategy for its many operations. The company needs to integrate the right automation technology (AI and ML) that enables them to recognize potential employees and improve staff retention in order to attract a sizable customer base.

Slide 12: Conclusion

This study is based on examining the effects of the Fox and Disney merger, one of the largest mergers, on the customers. To determine the gaps in the literature, the literature review has been analyzed. The researcher's use of a secondary data collection technique aids in learning the study's conclusions. A firm can increase its competitive edge by analyzing the advantages of the merging technique, the greater variety of options, appropriate technology, cool infrastructure, and better viewer experience

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