MKT306 Market Research and Analytics: Assessment Answer

Description of the Business Problem

• Boutique hotel is one of the well known hotels in Perth
• It also has a good reputation and positive reviews from the guest
• The organisation has faced several issues in getting more profitability

 Continuation

• The major business problem faced by the boutique organisation is majorly occurred due to the limited visibility of potential customers passing by. 
• Secondly, difficulty in supplementing the regular booking created major amount of issues for organisation 
• Improper advertising to the local publications are not efficient for generating a good amount of food traffic.
• Improper application of social media creates some major issues for organisations.

Research Question and Objectives

Research Questions

}What will be the primary strategies that can be used by the small boutique hotel for mitigating the business issues?

Objectives

• To identify the importance of partnering with various organisations to offer package deals in the different cities of Australia
• To evaluate the marketing options of hosting events that can be used by the hotel to promote they are services and foods in the overall locations of Australia 
• To recommend proper technologies and developing a new structure environment can increase the visibility of the organisation in the highly competitive environment of Australia along with Perth 

Justification of These Objectives

• Partnership with various organisations can provide a huge amount of support to the organisation to promote and offer different types of packages.
• The partnership program can be helpful for the organisation to deal with different responses and local tour companies to offer the sightseeing packages to their customer base. 
• Similarly, hosting a large number of events for providing clear ideas about the hotel and their services and attracting the tourist and local residents helps to generate a large amount of foot traffic for the organisation.

Continuation

• Identifying the major reason that affected the overall operation of this boutique hotel is related to the less amount of visibility in front of the customers. 
• Therefore it is very much essential for the organisation to restructure the environment by adding attractive signage and outdoor sitting can offer opportunities to increase the sales rate.
• Application of technology including the social media marketing and the other marketing tools can be all the effective to increase the overall growth of the organisation

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