Online Shopping Influencers Impact Consumer Decisions

1. Are you a shopper on the Internet? Why?

It frees me from the constraints of visiting a retail store as I can shop whenever I want, even when I am in between some work. When it is necessary, I do buy online.

2. When shopping online, what do you often purchase? Why?

Shopping online allows me to purchase a lot including the necessary items for regular use. When I am stuck in some work online shopping provides me with the chance of purchasing when it's necessary to order. Along with regular goods I also purchase garments and beauty products a lot.

3. How do you decide which items to buy online?

The products of which I get a lot of options and also can experiment with are something that I purchase from online. I try to conduct my own research before making a choice of which one to buy from. I also look into the reviews of what other influencers have to say about a particular product.

4. Do you know of any influential marketers who run successful online stores? A (blogger, famous person, etc.)

Kwami Sefa Kayi has made considerable influence by promoting unique products on social media. Nadia Board and Nana Anamoah are two of other eminent social media personas and influencers who have made notable impact on the decision-making of customers on Social media.

5. How many of these influencers do you follow? Why?

I think I closely look up-to about 10-12 influencers online as I can relate to their content. These people work on the genre I like personally and thereby it has also allowed me to develop multiple perspectives about a particular product.

6. How frequently do they post updates to their social media profiles?

I think it is also important for the influencers to remain relevant to the market and owing to huge competition in the market they try to post very frequently to remain informed and conscious of the customers.

7. Do you take their suggestions and advice into consideration? Why?

i do consider their opinions while making a purchase because they allow me to develop various perspectives on the products and also go through them effectively. I also prefer to purchase by discussing with people about the products to buy from.

8. How do you evaluate the products that a marketing influencer recommends?

I look into the product reviews myself and also cross check with the responses of other influencers to develop a perception of my own about the products. I try to make myself knowledgeable about the products.

9. How can you verify the accuracy of the product reviews people post?Intention to buy and the likelihood of doing so online

I think only by conducting self research and cross-verifying what has been communicated about the products one can know about the likelihood of how good or bad the product would be.

10. What level of importance do you place on online marketing influencers advertising?

Online advertising is important as it keeps one informed about the products they purchase and also make them aware of other products in the same genre. It is important for all to know about the products so that they can make an informed decision.

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