Significance of the Social Responsibility - Report Writing Assessment Answer

Subject Name : Management

Assessment Task Individual Assignment
Executive summary
The report identifies Zesperi as a strong growing advocacy organization that supply kiwifruits. The report shows a wide range of products given by the Zesperi that include green, sun gold and organic kiwifruits.
The report ascertains the significance of the social responsibility of the business that constitutes the legal and ethical reflections for serving the obligatory demands of stakeholders. It also mentions the response of Zesperi to CSR pressure associated with the business practices that strive for sustainable development. The report highlights the importance of CSR in the business operations of Zesperi and mentions the different model of business ethics. The mentioned issues in the global business have also enlightened the business framework and associated problems of Zesperi.
The findings and suggestions are properly answering the given problems associated with the company. The recommendation of sustainable development has also added knowledge to the report.
Table of content
Introduction..................................................................... 4
Corporate Social Responsibility...................................... 6
Importance of CSR activities in Zespri.............................7
Moral Business Ethics......................................................8
Models of management Ethics........................................9
Types of ethical principles..............................................11
Ethical issues in the global business.............................12
Findings........................................................................ 14
Recommendations.........................................................15
Conclusion.....................................................................16
References.....................................................................17
Introduction
Zesperi is a strong company that supplies the kiwi fruit across to the clients and customers. Zesperi is working in the kiwifruit industry for a long time and provide juicy, fresh and nutritious kiwifruit. Zesperi has associated with many partner countries such as
Europe
America
Asia
Africa
Social responsibility
Zespri successfully fulfills the social responsibility by following the ethical trading norms and legal requirement with respect to the legal rights and dignity of work (Zesperi Group Limited, 2019).
Innovation
Zesperi promotes innovation in the cultivation process and management of the orchards (Zesperi Group Limited, 2019). It follows the successful innovation in the areas of storage, distribution, sales and marketing (Zesperi Group Limited, 2019).
Product range
Zesperi green kiwifruit
It is available all the twelve months to give a refreshing flavor to the suppliers and customers (Zesperi Group Limited, 2019)
Zesperi sun gold kiwifruit
It fulfills the daily requirement of vitamin C in an efficient and convenient way (Zesperi Group Limited, 2019)
Zesperi organic kiwifruit
Organic kiwifruit is kinder to the environment and is less prone to diseases (Zesperi Group Limited, 2019).
Corporate Social Responsibility
The father of CSR Howard Bowen defined CSR as the obligation to take business decisions in accordance with the benefits to the society (Haron amp Amran, 2015). CSR strives for the profitable return on investment implying the principles of good corporate citizenship and ethical business (Haron amp Amran, 2015). With the course of the time, the significance of CSR has changed from the philanthropy view to the sheer emphasized strategic rules and policies (Haron amp Amran, 2015). The orientation of CSR activities has evolved from the ethics to the performance oriented and the analysis has transferred from the social level to the level of organization (Haron amp Amran, 2015). The social responsibility of the business constitutes the legal and ethical reflections for serving the obligatory demands of stakeholders (Haron amp Amran, 2015).
Organizations intending at strategic CSR aims at the following
To get competitive strategies for the organization (Jeje, 2017).
For the protection of the environment.
For the sustainability of the planet (Haron amp Amran, 2015).
For embracing and exercising the international CSR standards.
For executing the functioning of the organization transparent.
For shaping the business accountable to stakeholders (Jeje, 2017).
Firms respond to CSR pressure in the following ways
Firms are engaged in business practices that strive for sustainable development.
Firms make the business more transparent and accountable (Haron amp Amran, 2015).
Firms maintain a vigorous relationship with the stakeholders (Jeje, 2017).
Firms are engaged in methods leading to the Ethical business (Haron amp Amran, 2015).
Firms are advocating the democratic principles of justice and human rights (Haron amp Amran, 2015).
Importance of CSR activities in Zespri
The practicing of CSR activities makes Zespri one of the best employers that constitute the effective workforce and employees.
The approval of CSR has made the Zespri pioneer as the brand in the intellect of the customer.
The practice of CSR activities has enhanced the reputation of the Zespri.
The inculcation of the CSR activities has delivered customer satisfaction and has gained the loyalty of the customers for Zespri.
CSR has inflated the market share of the Zespri.
With the adoption of CSR activities, Zespri has attained a competitive advantage in the market and the intellect of the customers.
The aligned CSR with the business of the Zespri has contributed to the innovation and opportunities in Zespri.
The adoption of CSR activities has intensified the performance and financial figures of the Zespri.
The practice of CSR activities has mitigated the risk and cost of the business of Zespri.
Moral Business Ethics
Moral business ethics deal with judgment, standards, and behavior for good conduct in society. Zespri practice and deal with the business morally and aspire the highest level of the achievement of the ethical standards across its global operations (Zesperi Code of Conduct, 2018).
Descriptive and Normative Ethics
Descriptive ethics deal with the belief of actions that are either rightly and wrongly ascertain the moral agents whereas normative ethics deals with the moral principles and theories related to how one ought to act (Zesperi Code of Conduct, 2018). Zesperi follows the standards of the rules and regulations of the ethical standards across the globe and confirms the following
Zesperi always focuses on ethical business practices internally as well as externally (Zesperi Code of Conduct, 2018)
Zesperi always follows the code of conduct of the business within the legal and ethical boundaries (Zesperi Code of Conduct, 2018)
Zesperi always tries to compliance the business activities with the applicable laws (Zesperi Code of Conduct, 2018).
Models of Management Ethics
The three models of management ethics are given as follows
Immoral management
Moral management
Ammoral management
Moral management model
Moral management deals with the fair treatment of the customers, employees as well as shareholders according to the ethical codes and formal communications (Caroll amp Meeks, 2018). Moral management include the following points
Respect and trust (Caroll amp Meeks, 2018).
Proper control and incentive system
Visible and transparent policies (Caroll amp Meeks, 2018).
Immoral management model
Immoral model of management deals with the unethical approach of ethical standards that include
Laying off the employees without any prior notice (Caroll amp Meeks, 2018).
Injustice and unfair practices
Inequitable treatment of the shareholders
Ammoral management model
Ammoral management model is the combination of the moral and immoral model that includes
Neither immoral or moral behavior practices (Caroll amp Meeks, 2018).
Lack of care regarding moral practices
Doing unintentionally wrong practices (Caroll amp Meeks, 2018).
Suggested model to Zesperi
It would be suggested to use the moral management model because of the following considerations
To develop ethical and engaged membership base in the Zesperi (New Zealand Kiwifruit Growers, 2019)
To practice effective communication as per the ethical standards (New Zealand Kiwifruit Growers, 2019).
To increase the transparency, accountability, and fairness in the Zesperi (New Zealand Kiwifruit Growers, 2019.3.8
Types of ethical principles
Deontological model
Deontological has been derived from the Greek word deon that means duty(Cline, 2018). Deontological model of ethics deals with independent duties and rules. It simply describes the correct duty based ethics (Cline, 2018).
Teleological model
Teleological has derived from the Greek word Telos that means the end results (Cline, 2018). Teleological model of ethics deals with the consequences of the actions and duties. It mainly focuses on the end results (Cline, 2018).
Aretaic model
Aretaic model of ethics deals with the virtue of mind and the character. It ascertains how virtues acquired and applied in the real-life position (Cline, 2018). It is also known as virtue ethics (Cline, 2018).
Ethical principles and Zesperi
The given ethical theories would assist Zesperi in conducting the business with the proper laws and regulations (Zesperi Code of Conduct, 2018). The theories will complement the actions of Zesperi in order to comply with the applicable laws (Zesperi Code of Conduct, 2018). The theories would outline the importance of maintaining the relevance of positive workplace (Zesperi Code of Conduct, 2018). it will successfully create a healthy work environment as well (Zesperi Code of Conduct, 2018).
Ethical issues in the global business
Product safety of Zesperi
According to the Health and safety work act 2015, it is ensured to properly monitor and record of the health and safety issues. Zesperi confirms the application of enormous health and safety program in the business in order to complete the set of requirements ascertained by the law of the kiwifruit industry (New Zealand Kiwifruit Growers, 2019).
Advertising practices of Zesperi
Zesperi continued to expand the market in China and South Asia in order to reorganize the huge potential growth of the business ((Annual report, 2017). The application of an effective advertisement program of Zesperi confirmed the positive foreign exchange impact (Annual report, 2017).
Environmental problem of Zesperi
Weather plays an important role in the production function of the kiwi fruit (Zesperi Group Limited, 2017). The end of Zespri is to grow stock and merchandise more Chinese gooseberry products but the composition is evolving at a loss to the environment. Land usage has risen from 3600 to 18000 hectares in a quick span of time due to the point that everyone requires the portion in the victory of Zespri (Zesperi Group Limited, 2017). The realization of higher agriculture and the paucity of harvest rotary action results in the desolation of the land and the exploitation of resources in the transaction for net earnings(Zesperi Group Limited, 2017).
Business practices of Zesperi
Zesperi is the only company to offer the product line in the niche market (Zesperi Group Limited, 2017). The ethical business practices of Zesperi have invited many complications in the dynamic market (Zesperi Group Limited, 2017). although Zesperi successfully expands business boundaries of agriculture in many locations (Zesperi Group Limited, 2017). Although one of the subsidies of Zesperi found guilty in the practice of dual invoicing the investigative officer was unsuccessful in finding the pieces of evidence of the same (Nzherald, 2019).
Findings
CSR activities play an import role in the business operations of Zesperi
The aim of CSR is to provide a competitive edge to the kiwifruit industry within the regulatory boundaries.
CSR activities promote environmental protection and transparency in the operations.
The Zesperi can respond to the CSR activities by achieving sustainable development and business transparency
CSR activities promote innovations and opportunities in Zesperi.
CSR activities also promote risk mitigation and intensified the performance and financial figures of the Zespri.
Moral business ethics promote the highest level of the achievement of the ethical standards of Zesperi
Normative and descriptive ethics assist Zesperi in promoting ethical business practices internally as well as externally.
The application of Moral management model is recommended to the Zesperi that deals with the fair treatment of the customers, employees as well as shareholders.
The ethical theories of Deontological, teleological and Aretaic model would assist Zesperi in conducting the business with the proper laws and regulations
Zesperi is properly monitoring and record of the health and safety issues according to the given act.
The advertising practices of Zesperi are commendable.
Zesperi was facing the environmental problem of the desolation of the land and the exploitation of resources.
Zesperi found guilty in the practice of dual invoicing.
Recommendations
It is recommended to fulfill the corporate social responsibilities of the Zesperi in order to strive for the profitable return on investment implying the principles of good corporate citizenship and ethical business.
It is recommended to use the practice of sustainable development in order to build a sustainable future of Zesperi in association with the proactive management of environmental aspects of the business.
It is recommended to use the proper management and ethical models in the Zesperi that contribute to the strong membership base of the business and follow up of effective communication channel within the company.
Conclusion
In conclusive terms, it has been identified that the corporate social responsibility is significant to the business that constitutes the legal and ethical reflections for serving the obligatory demands of stakeholders. The desired need for the fulfillment of Corporate social responsibility would be fruitful for the Zesperi. The report ascertains the importance of given models and theories in order to achieve the three major headings namely sustainable development, strong membership base and effective communication. These recommended headings will be desirable to the industry of Kiwifruit.
References
Haron, M. H. amp Amran, A. (2015). Corporate social responsibility A review on definitions, core characteristics, and theoretical perspectives. Mediterranean Journal of Social Sciences, 6(4), 83-95. Retrieved from http//www.mcser.org/journal/index.php/mjss/article/download/6905/6609
Jeje, K. (2017). An overview of corporate social responsibility. The International Journal of Humanities amp Social Studies, 5(7), 287-296. Retrieved from HYPERLINK quothttps//www.researchgate.net/publication/321213691_An_Overview_of_Corporate_Social_Responsibilityquot h https//www.researchgate.net/publication/321213691_An_Overview_of_Corporate_Social_Responsibility
Carroll, A., amp Meeks, M. (1999). Models of management morality European applications and implications.Business Ethics A European Review,8(2), 108-116. Retrieved from HYPERLINK quothttps//www.researchgate.net/publication/227971714_Models_of_management_morality_European_applications_and_implicationsquot h https//www.researchgate.net/publication/227971714_Models_of_management_morality_European_applications_and_implications
NZKGI. (2019). Organizational management. Retrieved from
HYPERLINK quothttps//www.nzkgi.org.nz/what-we-do/organisational-management/quot h https//www.nzkgi.org.nz/what-we-do/organisational-management/
Cline, A. (2018). Types of ethical system.Thought Co. Retrieved from
HYPERLINK quothttps//www.thoughtco.com/atheism-types-of-ethical-systems-4058406quot h https//www.thoughtco.com/atheism-types-of-ethical-systems-4058406
Nzherald. (2017). SFO ends four-year Zespri investigation with no charges. Retrieved from
HYPERLINK quothttps//www.nzherald.co.nz/business/news/article.cfmc_id3ampobjectid11941293quot h https//www.nzherald.co.nz/business/news/article.cfmc_id3ampobjectid11941293