Sneakers Have Revolutionised Fashion, Lifestyle and the Environment Assessment Answer

1. Introduction

The brand chosen for the purpose of this assignment is ‘Nike’, and the history of this environmentally and sustainable sneaker brand is to be discussed in this part. Nike is a brand of Nike Inc. originated in the United States in 1964 as Blue Ribbon Sports. Nike got its name in 1971. This company is engaged in the design and manufacturing of footwear, apparel, accessories (Britannica, 2019), and others but here the discussion will be focussed on the sneakers only. The company launched a range of sneakers in 2006 known as Air Max 360. This range is said to be most ecological footwear franchises of this brand (Highsnobiety, 2022). The company has used only nitrogen and abandoned the use of SF6 which has eventually made it a sustainable sneaker brand.

2. Discussion

It is important to audit, analyse, and evaluate the environmentally and sustainable brand Nike to verify the information claiming that the company is acting sustainably and is good for the environment. It is also important as Nike is one of the world’s largest sneaker selling brands, it is evident from the fact that the Air Max 2013 range of its sneakers was sold out in seconds (Cheung, 2023). Hence the auditing, analysing, and evaluating this brand will help the buyers and other stakeholders to get a better idea of how sustainable in the company when it comes to production of sneakers.

Other reasons include transparency and accountability; continuous improvement; compliance; risk management; cost reduction; gaining a competitive advantage; loyalty and perception of the consumers; investor relations; resilience of the supply chain; and long-term viability. Overall, it can be said that auditing, analyzing, and evaluation of Nike's environmental and sustainability efforts are important to ensure the credibility, competitiveness, and long-term success of the company while adding to a more economical and earth capable landscape of business.

3. Audit and Analysis (maximum 300 words) - Analysis of key digital channels/ Key Platforms/ Website / social media

3.1 Analysis of key digital channels/ Key Platforms/ Website / social media

According to Nike (2023), Nike has its presence on four social media channels - Twitter, Facebook, YouTube, and Instagram. It has various short videos and interviews posted on Instagram and YouTube. Nike is most popular on Instagram, since it has 305 million followers. The brand looks quite engaging as evident by the followers’ likes and comments below videos posted by Nike. Thus, Nike must have gained a number of customers due to its presence on these platforms.

3.2 Audit Social Media platforms - Quesenberry's tool

3.3 Analysis of Corporate Social Responsibility (CRS)

Nike is known for its strong narrating. They make convincing stories around their CSR drives, featuring the effect they are making on networks, the climate, or society all in all. The company is straightforward about its CSR endeavors, including the difficulties it faces and the headway it has made. This straightforwardness assists work with trusting with customers and shows the brand's obligation to its CSR objectives. It frequently teams up with non-benefit associations, natural gatherings, and different brands to enhance its CSR drives. It consistently distributes maintainability reports, specifying their CSR progress and objectives.

4. Recommendations using Porter’s Value Chain model (Marketing and Selling) (maximum 250 words)

4.1 Recommendation 1

Center around Separation and Marking (Danger of New Participants): Porter 's model proposes that the danger of new participants can be a huge calculate an industry's intensity.

4.2 Recommendation 2

Influence Provider Connections (Bartering Force of Providers): Nike depends on an organization of providers to fabricate its items.

4.3 Recommendation 3

Extend Internationally with Market-Explicit Methodologies (Dealing Force of Purchasers and Serious Contention): The haggling force of purchasers and serious contention are focal components of Porter's model.

5. Conclusion

Nike can execute a complex technique that joins showcasing, item improvement, and client commitment. Nike should keep on extending its scope of eco-accommodating and feasible items. It should offer customization choices where clients can pick manageable materials and plan their own eco-accommodating tennis shoes or apparel.

While Nike as of now has serious areas of strength for an on well-known virtual entertainment stages like Facebook, Instagram, and Twitter, they ought to investigate arising stages where eco-cognizant purchasers are dynamic. Stages like TikTok and Pinterest can be powerful for contacting more youthful, ecologically cognizant crowds.

6. Recommendations

6.1 Recommendation 1

To moderate this danger, Nike ought to keep on putting resources (EdrawMax Online, 2023) into building areas of strength.

6.2 Recommendation 2

To improve its promoting and selling endeavors, Nike ought to zero in on serious areas of strength for building commonly gainful associations with its providers (EdrawMax Online, 2023). Thus, they can arrange good terms, secure admittance to the most recent developments in materials and assembling processes, and keep a steady stockpile of top notch items.

6.3 Recommendation 3

Nike can amplify its promoting and offering endeavors by fitting its procedures to various worldwide business sectors. This includes figuring out the extraordinary inclinations, buying ways of behaving, and serious scenes in different locales (EdrawMax Online, 2023). By modifying their item contributions, promoting efforts, and estimating designs to meet the particular requirements of each market, Nike can reinforce its situation and better go up against nearby and worldwide adversaries.

7. Reference

Britannica. (2019). Nike, Inc. | History & Facts. In Encyclopædia Britannica . https://www.britannica.com/topic/Nike-Inc

Cheung, A. (2023, September 19). It took 10 years for nike’s air max 2013 to finally bless us once again . British GQ. https://www.gq-magazine.co.uk/article/nike-air-max-2013-collection-2023#intcid=_gq-uk-bottom-recirc_e201ccb4-3c93-41df-8d76-f755edf5ea3a_entity-topic-similarity-v2

EdrawMax Online. (2023). Nike Value Chain Analysis . Edrawsoft. https://www.edrawmax.com/article/nike-value-chain-analysis.html

Highsnobiety. (2022, May 9). A history of sustainability-driven innovation at Nike . Highsnobiety; Highsnobiety. https://www.highsnobiety.com/p/nike-timeline-of-sustainability-innovation/#:~:text=As%20early%20as%20the%20

Nike. (2023). Nike SNKRS. Release Dates and Launch Calendar IN . Www.nike.com. https://www.nike.com/in/launch

Quesenberry, K. A. (2015, November 18). Conducting a Social Media Audit . Harvard Business Review. https://hbr.org/2015/11/conducting-a-social-media-audit

Rainer, K., & Prince, B. (2015). Introduction to information systems (7th ed., pp. 12–17). John Wiley & Sons, Inc. https://login.torrens.idm.oclc.org/login?qurl=https://ebookcentral.proquest.com%2flib%2fthink%2fdetail.action%3fdocID%3d5633337%26ppg%3d10

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