SWOT Analysis Assignment Sample

SWOT Analysis of The Competitors of Velocific:

SWOT analysis is based on the strategic analysis that focuses on strengths, weaknesses, opportunities and threats. The major competitors of Velocific are Vanmoof, Gazelle and Swapfiets. SWOT analysis of the competitors of Velocific can be seen as follows:

Strengths

• Technology based bicycles

• Vanmoof is the oldest manufacturing company of bicycles.

• The slogans belong to a smart initiative for the environment.

• Swapfiets provides bike rental services for the individuals

• Popular and high value brands

• Targets work & school

• Several colour options available for the bikes

• Better accessories

• Popular Webstores

• Highest number of stores in Amsterdam: Swapfiets- 34, Vanmoof- 8 and Gazelle- 1100+

• Brand stores availability in the cities

• High performance

Weaknesses

• Highest colour options are available with Velocific

• Highest position of Velocific in the market

• Lower aesthetic values

• Lack of focus towards style

• Lack of serviceability of bikes

• Most of the companies are not using packaging

Opportunities

• Global opportunities

• Larger customer segmentation

• Availability of city bikes, sports bikes, kids bikes, daily activity bikes and electric bikes in the market

• Technological features in bikes

• Using animations and pictures on the bikes

Threats

• High competition

• Strong promotional activities

• Help and support centre of Velocific

• Innovative approach of Velocific

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