Tobacco Plain Packaging Act (2011) - Assessment Answer

About the Act

• Tobacco Plain Packaging act was Introduced in 2011 by the Australian Government
• The first nation to adopt basic tobacco package packaging (Crosbie et al., 2019)
• Make tobacco products less appealing and dissuade people from smoking (Department of Health and Aged Care, 2023)

Legislative Requirements for Tobacco Packaging

• Standardized Packaging
• No Branding or Logos
• Health Warnings
• Restricted Size and Shape

Tobacco Plain Packaging Regulations

The regulations provide more specific details regarding the implementation of the requirements outlined in the Act. These regulations include provisions related to:

• Colors
• Fonts
• Health Warnings

Contd.

• Packaging Design
• Prohibited Elements
• Packaging Materials (Australian Government, 2011b)

Effectiveness of Plain Packaging

In Canada, it has been discovered that this kind of packaging lessens attraction among younger consumers.

Contrarily, it has been discovered that plain packaging deters interest in e-cigarette trials in Israel and the Netherlands

It has not yet been decided by the Uruguayan government whether they should be marketed in simple packaging.

Following the plain package ban, Turkey outlawed rolling tobacco (Moodie et al., 2022).

Campaign for Tobacco-Free Kids

Organization committed to minimizing tobacco use and the problems that come with it, especially among young (Campaign for Tobacco-Free Kids, 2023a).

Key objectives and areas of focus

• Tobacco Control Policies
• Youth Prevention
• Public Awareness
• Advocacy and Legislation (Campaign for Tobacco-Free Kids, 2023b)

Strategies used by tobacco companies

• Using trade and investment to frame the health issue
• Legal transgressions involving investment, intellectual property, and trade restrictions (Crosbie et al., 2018)

Contd.

• Legal action threats and damage to reputation
• Third-party assistance (Crosbie et al., 2018)

The World Health Organization's Framework Convention on Tobacco Control (FCTC)

• Aa global agreement aimed at decreasing the negative effects of consumption related to tobacco.
• 2005 saw the implementation of a 2003 adoption.
• Provides a comprehensive framework (World Health Organisation [WHO], 2023a).

Significance of FCTC

• Norm Setting
• Knowledge Sharing (Gruszczynski & Melillo, 2018)
• Technical Assistance and Capacity Building
• Advocacy and Collaboration (Siddiqi et al., 2023)

Contd.

• International Pressure and Accountability
• Leveraging Expertise
• Global Recognition of Effectiveness (WHO, 2023b)

References

Australian Government. (2011a). Tobacco Plain Packaging Act 2011. https://www.legislation.gov.au/Details/C2011A00148

Australian Government. (2011b). Tobacco Plain Packaging Regulations 2011. https://www.legislation.gov.au/Details/F2018C00935

Campaign for Tobacco-Free Kids. (2023a). About us. https://www.tobaccofreekids.org/about/

Campaign for Tobacco-Free Kids. (2023b). What we do. https://www.tobaccofreekids.org/what-we-do

Commonwealth Consolidated Acts. (n.d). Tobacco Plain Packaging Act 2011 - Sect 4. http://classic.austlii.edu.au/au/legis/cth/consol_act

Crosbie, E., Eckford, R., & Bialous, S. (2018). Containing diffusion: The tobacco industry’s multipronged trade strategy to block tobacco standardised packaging. Tobacco Control, 28(2), 195-205. https://doi.org/10.1136/tobaccocontrol-2017-054227

Department of Health and Aged Care. (2023). Tobacco plain packaging. https://www.health.gov.au/topics/smoking-and-tobacco/tobacco-control/plain-packaging

Gruszczynski, L., & Melillo, M. (2018). The FCTC and its role in WTO law: some remarks on the WTO plain packaging report. European Journal of Risk Regulation, 9(3), 564-574. https://doi.org/10.1017/err.2018.44

Moodie, C., Hoek, J., Hammond, D., Gallopel-Morvan, K., Sendoya, D., Rosen, L., & van der Eijk, Y. (2022). Plain tobacco packaging: Progress, challenges, learning and opportunities. Tobacco Control, 31(2), 263-271. https://doi.org/10.1136/tobaccocontrol-2021-056559

Siddiqi, K., Elsey, H., Khokhar, M. A., Marshall, A. M., Pokhrel, S., Arora, M., & Fong, G. T. (2023). Framework Convention on Tobacco Control 2030—A Program to Accelerate the Implementation of World Health Organization Framework Convention for Tobacco Control in Low-and Middle-Income Countries: A Mixed-Methods Evaluation. Nicotine and Tobacco Research, 25(6), 1074-1081. https://doi.org/10.1093/ntr/ntad022

World Health Organisation. (2023a). WHO Framework Convention on Tobacco Control.  https://fctc.who.int/who-fctc/overview

World Health Organization. (2023b). WHO report on the global tobacco epidemic, 2023: protect people from tobacco smoke. https://escholarship.org.pdf

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