Reasons that Motivate Young Professionals Around the World to Donate to Humanitarian Organisations
UNICEF needs to raise funds for the education of young girls in poor communities. They need actionable information about what motivates young professionals around the world to donate to humanitarian organisations. This research project will be used to inform fund raising campaign strategies to be launched online and offline.
Reasons that motivate young professionals around the world to donate to humanitarian organisations.
UNICEF needs to raise funds for the education of young girls in poor communities. They need actionable information about what motivates young professionals around the world to donate to humanitarian organisations. This research project will be used to inform fund raising campaign strategies to be launched online and offline.
Education is one of the basic things that improves the all-round development of an individual. It is considered an essential element of human-kind and almost all the countries provide for free education till the age of 14. However, in Asian and middle-eastern countries the illiteracy rate of females is more compared to that of males due to few age-old mind-sets. Moreover, if the female belongs to a poor community then the parents feel that the males should be given priority over the females for education as they would have more scope to get a job and support the family whereas the female child will have to be married off. Parents belonging to poor communities in these countries tend to look at a girl child as a burden.
Individuals belonging to poor communities are not aware of the importance of education as none of their previous generations have received formal education. They way of life has been accepted by them. These communities additionally expect a girl child to learn the ways in which their mothers manage the household and help the female elders in their daily chores till they come of age to be married off. Once these girls are married off, they continue doing their household chores in the new place and teach the same to their female children. To break this vicious cycle, the parents have to be convinced to allow the girl child to get educated and this will ensure that the further generations to come are well-aware of the importance and power that comes with education. UNICEF has taken the unique initiative of accumulating funds by way of donations to provide education to the female children of poor and backward communities.
It is common knowledge that only well-to-do people can afford to make donations for the betterment of the world. The scheme targets young professionals to donate for the cause as they do not have enough liabilities and the aspect of having an impact on the conditions of the world makes a higher appeal to them. The aims of this paper shall be to point out reasons and causes that persuade the young professionals- who have more than enough money to spend, to make a donation for the cause of providing education to female children of poor communities.
The paper shall be based on Qualitative/Doctrinal Research. The relevant material for the paper shall be collected from the primary as well as secondary sources. Qualitative Research is a research that is based on the principles or the propositions made earlier as well as first hand data collected from sources. It is based on the sources like books of the library, and through various websites and data collected personally.
The information of how individuals responded to similar schemes which were initiated previously would help the researcher form an image of how to proceed with the topic, but, if a study is made on the statistic available on what kind of people are more prone to making a contribution, it would help get ideas and reasons that might encourage professionals to make a contribution. This information may be assembled from a study of all the previous donation schemes that have been completed by the UNICEF.
To discuss in brief, about how the study shall proceed, there are a few causes that motivate young professionals to help others in need based on the particular cause. From the study of previous donations collected by UNICEF, these reasons for motivation come forward. There are more than 150 corporate workers who earn more than $500,000 annually and are under the age of 30. (Opoku, 2013)
An analysis of all the information obtained shall be done by way of graphs and pie-charts to denote what causes have maximum effect on the professionals and appeal to them on an emotional level and persuade them to make the donation.
At the end of the paper, the researcher shall include the suggestions on how the persuasions that were used earlier can be modified to connect with the new-modern day professionals and make them see how a small donation can change the world. (World Health Organization, 2010)
Bjerneld, M., Lindmark, G., McSpadden, L. A., & Garrett, M. J. (2006). Motivations, concerns, and expectations of Scandinavian health professionals volunteering for humanitarian assignments. Disaster Management & Response, 4(2), 49-58.
Grant, A. M. (2014). Give and take: Why helping others drives our success. Penguin.
Opoku, R. A. (2013). Examining the motivational factors behind charitable giving among young people in a prominent Islamic country. International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), 172-186.
Akintola, O. (2011). What motivates people to volunteer? The case of volunteer AIDS caregivers in faith-based organizations in KwaZulu-Natal, South Africa. Health policy and planning, 26(1), 53-62.
World Health Organization. (2010). Towards 100% voluntary blood donation: a global framework for action.
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